Timing is Everything

By Brianne Miller  According to writer Stefan Emunds, “Time is an illusion, timing is an art.” That holds true with news media relations as much as with all the other things in life that require us to “read the room.”  In the case of news announcements, that room is rather large. The zeitgeist of the media landscape changes by the…
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State of Media Today: Key Takeaways from Cision and Muck Rack

By: Robin Carr When all goes well, the working relationship between a public relations professional and a journalist is something to be admired. It helps to know what the other party is up against, including the challenges, expectations, limitations and objectives that make up the business experience. Cision and Muck Rack recently conducted exhaustive surveys of journalists on the state…
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Perfecting Your Pitch

By Andie Davis As a PR pro, a decent portion of your job involves pitching the media. Usually, we reach out to the press when a client makes an announcement or if there is a news story in which a client can be a subject matter expert. Your pitch can say a lot about you and your agency in terms…
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Five Tips for Giving Quality Media Interviews

Note: This is a reposted blog by our Public Relations Global Network partner, Sound Public Relations. For the original blog, please visit here. PR is a constantly changing industry, but a few aspects are guaranteed: 1. You will never finish your to-do list. 2. There is always more to learn. 3. Helping clients achieve the best coverage means interviews with…
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What is Newsjacking?

By Robin Carr What can an organization do to keep its brand top-of-mind when there’s no news? One technique has an entertaining name, but it’s nothing to laugh about and relatively easy to pull off. The technique is newsjacking. Here’s the pitch: In 2019, Landis Communications Inc. was honored by PRSA San Francisco with two “Foggies:” Small Agency of the…
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What Makes Your News a Good Story?

By Andy Lowe As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. While there isn’t a fixed rule, some fundamental principles can guide your decisions. First, let’s look…
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Meet the Media: Audrey LaForest, Automotive News

Note: This is a reposted blog from our Detroit PR partner, bianchipr.com. For the original post, please see here. By: Bianchi PR Audrey LaForest is the Washington, D.C. reporter for Automotive News, where she covers automotive policy and regulation, including auto-related happenings on Capitol Hill, within the Biden administration and across major industry associations. Can you tell us what types…
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What is media relations in public relations?

By Robin Carr  Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.”  From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. And a big benefit for journalists is working with PR folks for presumably easy access to story ideas…
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The 5 Pro Media Relations Tips to Follow Today

By Polly Winograd Ikonen, LCI Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. That is why following the right media relations tips is crucial to see the best results. Why have media relations remained as the…
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Seven Qualities of a Credible Journalist

By Robin Carr, LCI Reporters often note that the most offensive public relations practices include receiving pitches that are irrelevant to their beat, too many follow-up inquiries, and pitches that are too self-promotional without a real story. On the flip side, PR pros have peeves with media who post a release as-is and lazy media who get details wrong. Deadlines,…
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