Meet the Media – Dan Rosenheim

By David Landis, LCI Dan Rosenheim is the Director of Business Development at Bay City News. His impressive resume includes working for the Chicago Sun-Times, Chicago Tribune, SF Chronicle, KRON and KPIX (CBS). 1. How is reporting different at newspapers, TV and wire services? The differences are less significant than what, at least in a good newsroom, they all share:…
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Meet the Media – Ema Sasic

By Robin Carr, LCI Ema Sasic is the editor of Bakersfield Life Magazine and reporter at The Bakersfield Californian. Landis Communications Inc.’s work with Centre for Neuroskills connected us to Ema and her publication. What types of stories, trends or issues are on your radar now? I always enjoy writing about up-and-coming people who are doing great things in Bakersfield….
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Creating Credible Relationships With Journalists

By Robin Carr, LCI Several years ago, I attended a conference that was geared to both reporters and public relations professionals. During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” I was stunned. This was not what I was taught as a PR major at San…
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