The highly anticipated Muck Rack 2023 State of Journalism Report, which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating. Among many other findings, the report indicates that economic uncertainty has impacted the work of…
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By Andie Davis Since its launch, TikTok has taken the social media landscape by storm, reaching over 1 billion users in 2023. Social media platforms like TikTok can be a great way for companies to reach target audiences where they are, especially younger generations. So, why should brands focus their efforts on TikTok? TikTok has an extremely large global reach,…
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By Brianne Murphy Miller Turns out you can teach an old dog new tricks… For a few years now, the communications industry has preached “influencer marketing” as almost one-dimensional. In return for a paid placement or some other sort of quid pro quo (product, free hotel nights, etc.), influencers would provide endorsement via their social media channels. Simple. Quick. I…
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By Andie Davis, LCI Let’s face it, out with the old and in with the new is an understatement in today’s world. With a plethora of information and content at our fingertips, we’ve gotten used to a rapidly changing online landscape. So, how do you break through the noise? Currently, there are over 3.6 billion social media users worldwide. Statista…
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