5 Tips For a Successful B2B Tech Communications Campaign

By Brianne Miller B2B tech PR campaigns are special – no really! Full of acronyms and information that changes at the speed of bytes, the tech world commands a special amount of care and preparation before any outbound PR campaign. Here are a few tips: Don’t waste the media’s time – have NEWS. Just because you think that minor change…
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Amplify Your PR Wins

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up? Savvy PR…
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The Rise of Micro-Influencers

By Brianne Murphy Miller Having the endorsement of someone who uses a product or service can greatly impact an organization’s ability to attract new clients. Many luxury brands hire celebrities, actors, and athletes to be influencers of target audiences in their marketing campaigns and the famous charge famously for their opinions. But what about smaller brands in local markets who…
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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. This has created both an opportunity and a…
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Threads’ Way Forward

By Sean Dowdall  Threads Needs to Grow Up Fast – A Roadmap Threads has achieved an astonishingly successful launch by reaching 100+ million users in just five days.  The platform is a newborn baby that doesn’t have the luxury of taking months or years to develop. It needs to run fast to keep its vast community engaged and growing. It…
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The State of Journalism in 2023, according to Muck Rack

The highly anticipated Muck Rack 2023 State of Journalism Report, which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Conducted with over 2,200 journalists worldwide, the survey results are fascinating. Among many other findings, the report indicates that economic uncertainty has impacted the work of…
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A PR Professional’s Introductory Guide to TikTok

By Andie Davis Since its launch, TikTok has taken the social media landscape by storm, reaching over 1 billion users in 2023. Social media platforms like TikTok can be a great way for companies to reach target audiences where they are, especially younger generations. So, why should brands focus their efforts on TikTok? TikTok has an extremely large global reach,…
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Influencer Marketing: More Conversation Than Transaction

By Brianne Murphy Miller Turns out you can teach an old dog new tricks… For a few years now, the communications industry has preached “influencer marketing” as almost one-dimensional. In return for a paid placement or some other sort of quid pro quo (product, free hotel nights, etc.), influencers would provide endorsement via their social media channels. Simple. Quick. I…
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Steps to Grow Your Business with Influencer Marketing

By Andie Davis, LCI Let’s face it, out with the old and in with the new is an understatement in today’s world. With a plethora of information and content at our fingertips, we’ve gotten used to a rapidly changing online landscape. So, how do you break through the noise? Currently, there are over 3.6 billion social media users worldwide. Statista…
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