Is The Healthcare PR Rulebook Applicable During A Pandemic?

By Leigh Anne Varney, Senior Account Supervisor Let’s talk about the elephant in the room: the COVID-19 pandemic. Not only is there no real end in sight – and it is an understatement to say it has forever changed everything from school schedules to work life – but it’s obvious that healthcare has never been more omnipresent. It’s safe to…
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Three Tips to Run a Successful Healthcare PR Campaign

By David Cumpston, Senior Director It’s easy to assume that a PR campaign is a PR campaign, however several factors must be considered when it comes to running a successful healthcare PR campaign. From the importance of following HIPAA regulations to staying on top of ever-changing medical information (particularly during the current COVID-19 pandemic), one must think critically when devising…
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During a Global Pandemic, Healthcare PR Takes Center Stage

By Brianne Miller, Senior Counselor LCI has been working with healthcare and health-adjacent clients – such as UCSF, Sutter Health, Global Alzheimer’s Platform, Merck, the Brain Health Registry, Johnson and Johnson and Lucile Packard Children’s Hospital Stanford – for decades. In the age of COVID-19, all the world is looking to experts, government officials, their local family doctor and maybe…
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