LCI Turns 30 / Favorite Campaigns: Brain Health Registry and B. Smith PSA

(LCI is celebrating its 30th anniversary (#LCI30) with a look back at some of the firm’s most memorable campaigns as chosen by the staff. This week’s spotlight is on the Brain Health Registry and the supporting PSA campaign.) By Sean Dowdall, Chief Marketing Officer One of the most impressive and gracious people I have ever met was B. Smith. B….
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Is The Healthcare PR Rulebook Applicable During A Pandemic?

By Leigh Anne Varney, Senior Account Supervisor Let’s talk about the elephant in the room: the COVID-19 pandemic. Not only is there no real end in sight – and it is an understatement to say it has forever changed everything from school schedules to work life – but it’s obvious that healthcare has never been more omnipresent. It’s safe to…
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Three Tips to Run a Successful Healthcare PR Campaign

By David Cumpston, Senior Director It’s easy to assume that a PR campaign is a PR campaign, however several factors must be considered when it comes to running a successful healthcare PR campaign. From the importance of following HIPAA regulations to staying on top of ever-changing medical information (particularly during the current COVID-19 pandemic), one must think critically when devising…
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During a Global Pandemic, Healthcare PR Takes Center Stage

By Brianne Miller, Senior Counselor LCI has been working with healthcare and health-adjacent clients – such as UCSF, Sutter Health, Global Alzheimer’s Platform, Merck, the Brain Health Registry, Johnson and Johnson and Lucile Packard Children’s Hospital Stanford – for decades. In the age of COVID-19, all the world is looking to experts, government officials, their local family doctor and maybe…
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