By Sean Dowdall, President, Landis Communications Inc. I’ve spent the past few years watching healthcare communications get more complicated. Between AI adoption, drug pricing pressure, patent cliffs and a news cycle that never slows down, health and pharma clients need partners who understand policy, science and public sentiment all at once, often across multiple countries at the same time. That’s…
Read More
David Landis has spent over four decades at the forefront of integrated communications, building Landis Communications into a respected strategic communications firm. As founder and now retired leader of the company, David pioneered approaches that emphasized understanding audiences, crafting clear messages, and achieving measurable goals. His communications philosophy has always centered on a fundamental principle: know your audience, deliver the…
Read More
By Brendan Davis Last week, I had the opportunity to attend NVIDIA’s 2025 Global Technology Conference (GTC). The event provided a glimpse into the future, especially around the use of AI and its expanding applications across industries. Walking the show floor, I was struck by how technology doesn’t just process information but enhances human creativity, turning our most innovative dreams…
Read More
In the competitive and ever-evolving healthcare industry, attracting and retaining patients isn’t just about offering exceptional medical services. It’s also about building trust, visibility, and meaningful connections with your target audience. Healthcare public relations plays a pivotal role in achieving these goals while boosting lead generation in healthcare organizations. Here’s how PR strategies can serve as a cornerstone for your…
Read More
By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. I know I can visualize almost every one of those commercials! You probably don’t think about sponsored support groups, school educational campaigns or recruiting efforts…but these are all…
Read More
Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. Understand the complexities of Hispanic communities To kickstart the webinar, host Sonia Diaz, president of Zaid PR and president of the Hispanic Public Relations Association, shared an alarming statistic: while Latinos make up 20% of the population, they only account for 13%…
Read More
By Makenzi Jordan Rodriguez Empathy is a distinctly human trait. Whether we love or hate it, artificial intelligence (AI) has undoubtedly reshaped how we live, work and interact. From iPhones to self-driving cars, we have adapted our lives around technology, and most recently, AI. Despite AI’s robust capabilities, there is one crucial aspect that it will never be able to…
Read More
By Brianne Murphy Miller The best marketing programs go beyond educating the public on who you are and what you do; they resonate with the public, bringing out an emotional response that lasts. The healthcare industry is inherently emotional, as powerful situations and life-changing moments happen every day. Combining the rational side of healthcare with emotional marketing allows you to…
Read More
Note: This article originally ran on O’Dwyer’s PR News‘ website. By Brianne Miller, LCI According to ancient Greek philosopher Heraclitus, “the only thing that is constant is change.” That was true in 500 B.C., and it’s a critical guiding principle today. The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Healthcare communications changed along with it, but no one could…
Read More
By David Cumpston, Senior Director Healthcare PR has changed over the years, there are now multiple factors to take into consideration to run a successful healthcare PR campaign. From the importance of following HIPAA regulations to staying on top of ever-changing medical information (particularly during the current COVID-19 pandemic), one must think critically when devising an effective campaign for healthcare…
Read More
