By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. A member since 2005, Landis has the benefit and delight to be working with our partners from Japan to Germany, Chile to South Africa,…
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Category: Healthcare Public Relations
Replacing AI with EI (Emotional Intelligence)
By Makenzi Jordan Rodriguez Empathy is a distinctly human trait. Whether we love or hate it, artificial intelligence (AI) has undoubtedly reshaped how we live, work and interact. From iPhones to self-driving cars, we have adapted our lives around technology, and most recently, AI. Despite AI’s robust capabilities, there is one crucial aspect that it will never be able to…
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By Brianne Murphy Miller The best marketing programs go beyond educating the public on who you are and what you do; they resonate with the public, bringing out an emotional response that lasts. The healthcare industry is inherently emotional, as powerful situations and life-changing moments happen every day. Combining the rational side of healthcare with emotional marketing allows you to…
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Healthcare PR: Not for the Faint at Heart
By Brianne Murphy Miller, Senior Counselor LANDIS has worked with healthcare and health-adjacent clients – such as Centre for Neuro Skills, Amgen, Altais, UCSF, Sutter Health, Global Alzheimer’s Platform, Merck, the Brain Health Registry, Johnson and Johnson and Lucile Packard Children’s Hospital Stanford – for decades. We’ve lived through Dr. Google, a pandemic and health insurance meltdowns. “Health” is a broad term that seems to include…
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