The Lost Art of the Thank-You Note

By Makenzi Jordan Rodriguez  When did “thank you” become optional? PR moves at lightning speed. We pitch, follow up, coordinate interviews with press, send media assets, monitor media coverage, and then immediately move to the next thing. Somewhere in that cycle, a simple “thank you” can get overlooked. Journalists don’t owe publicists coverage. That’s part of the game and what…
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Handshake Etiquette: Make a Lasting Impression

By Makenzi Jordan Rodriguez  “A good handshake should never be remembered, but a bad handshake can live in your mind f-o-r-e-v-e-r.” There’s that old saying, “you never get another chance to make a first impression.” So, if a handshake is part of that, how do you win that first encounter? Here are 5 ways your handshake can communicate effectively: A…
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Be Polite and Reap the Communications Rewards

By Sean Dowdall We all grew up with parents supporting “please and thank you!” Well, it’s more than just a way to raise kids…being polite is a vital part of business communications. Here’s why: Politeness attracts positive attention. People notice mannerisms and tend to respond in kind. Seeing a smile or hearing one tends to make you smile too. Politeness gives tough…
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