Category: ESG Reporting

By Makenzi Jordan Rodriguez 1. Avoid greenwashing. Greenwashing misleadingly employs green PR and green marketing to deceive the public into believing that a company’s products, objectives, or policies are eco-friendly. This can severely damage your credibility and trust with your audience. To avoid this pitfall: Know Your Client: Conduct comprehensive research into your client’s operations, environmental practices and claims. Verify…
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By Makenzi Jordan Rodriguez Here at Landis Communications Inc., we take immense pride in our robust environmental public relations practice. For over 35 years, our team has been dedicated to advancing crucial environmental causes through strategic public relations efforts. We’ve championed a diverse range of projects, from implementing land acquisition initiatives for open spaces to supporting land backs for Indigenous…
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By Makenzi Jordan Rodriguez As environmental awareness grows, today’s consumers actively seek out sustainable products and choose to support businesses that reflect their values. This is where an environmental public relations (EPR) agency can help. An EPR agency ensures your company effectively communicates its green initiatives to a broader audience, bringing your commitment to the forefront of your brand’s impact…
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By Brianne Miller and Makenzi Jordan Rodriguez Here at Landis Communications Inc., we take great pride in our robust environmental public relations practice. For over 34 years, our team has been dedicated to advancing crucial environmental causes through strategic public relations efforts. We’ve championed a diverse range of projects, from implementing land acquisition initiatives for open spaces to supporting land…
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This week, we’re sharing insights from our Public Relations Global Network Partner, Martin Lucander, Aspekta AB, on the EU’s new Green Claims Directive. This legislation is designed to tackle corporate greenwashing by implementing strict regulations on sustainability claims in order to restore consumer confidence and promote fair competition. For the original blog, please visit here. With the passing of the Green Claims Directive,…
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As we commemorate Earth Day this week, we’re excited to share a thoughtful piece from our Public Relations Global Network partner, Ariane Hofstetter, cometis AG. Companies use sustainability reporting as a tool to communicate their efforts transparently and comprehensively to stakeholders. Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. This…
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Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies against 4,000 criteria in their published sustainability reports….
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Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the original blog, please visit here. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative….
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Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of…
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Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. And while PRGN members share several millions of dollars’ worth of business every…
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