By Robin Carr Some stories are about conservation. Others are about history. Every so often, a story brings together environmental restoration, Indigenous leadership and community renewal that go beyond a single announcement. That was the case when Save the Redwoods League asked Landis Communications Inc. (Landis) to support the launch of the ‘O Rew Redwoods Gateway, a landmark project that…
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By Polly Ikonen There’s a saying: If you want to go fast, go alone. If you want to go far, go together. Land conservation is definitely a long game, and land, especially here in California, is expensive. So, a successful conservation project usually involves multiple partners. As the media relations team of record for numerous land conservation organizations, Landis has…
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By Makenzi Jordan Rodriguez 1. Avoid greenwashing. Greenwashing misleadingly employs green PR and green marketing to deceive the public into believing that a company’s products, objectives, or policies are eco-friendly. This can severely damage your credibility and trust with your audience. To avoid this pitfall: Know Your Client: Conduct comprehensive research into your client’s operations, environmental practices and claims. Verify…
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By Makenzi Jordan Rodriguez Here at Landis Communications Inc., we take immense pride in our robust environmental public relations practice. For over 35 years, our team has been dedicated to advancing crucial environmental causes through strategic public relations efforts. We’ve championed a diverse range of projects, from implementing land acquisition initiatives for open spaces to supporting land backs for Indigenous…
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By Beatrice Kilat A strong communications program is one that is resilient in any situation. As the 24-hour news cycle barrels on, breaking news in and outside of regular office hours, it can be difficult for any one individual to stay engaged and on top of what is important, relevant, urgent, and what is actionable. When events happen on the…
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By Polly Ikonen Western Rivers Conservancy (WRC), based in Portland, Oregon, prefers to fly under the radar. Or at least that was the case for their first three decades. As their name suggests, Western Rivers works to protect waterways across the American west by purchasing lands around rivers and streams to conserve habitat for fish and wildlife, protect key sources…
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By Makenzi Jordan Rodriguez At Landis Communications, we wake up each morning energized by the opportunity to create communications that are meaningful, strategic and help build a better world. This Pride Month, we celebrate how our values-aligned approach to communications creates lasting impact and genuine connections across all the communities we serve. Making Dreams Visible When we craft messaging for…
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By Makenzi Jordan Rodriguez As environmental awareness grows, today’s consumers actively seek out sustainable products and choose to support businesses that reflect their values. This is where an environmental public relations (EPR) agency can help. An EPR agency ensures your company effectively communicates its green initiatives to a broader audience, bringing your commitment to the forefront of your brand’s impact…
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By Brianne Miller and Makenzi Jordan Rodriguez Here at Landis Communications Inc., we take great pride in our robust environmental public relations practice. For over 34 years, our team has been dedicated to advancing crucial environmental causes through strategic public relations efforts. We’ve championed a diverse range of projects, from implementing land acquisition initiatives for open spaces to supporting land…
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By Polly Winograd Ikonen When art and environmental conservation join forces, magic happens. The recent partnership between Save the Redwoods League (Save the Redwoods) and the new Broadway musical “Redwood,” starring Tony Award-winner Idina Menzel, demonstrates how creative collaboration can amplify important messages about forest preservation while reaching entirely new audiences. This unexpected alliance began with an aerial dance performance…
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