Sustainability isn’t a Trend – It Should be Your Bottom Line

By Makenzi Jordan Rodriguez In a world where environmental consciousness is paramount, consumers seek sustainable products and services and prioritize businesses that share this value. An environmental public relations (EPR) agency can help your company effectively communicate its green initiatives to a broader audience, highlighting your commitment to positively impacting the planet. In elevating visibility for your green initiatives, EPR…
Read More

Event Sustainability: The Triple Bottom Line

Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance (ESG) factors influence event planning. The triple bottom line leans into…
Read More

Corporate Giving – Leading by Example

By Sean Dowdall One of my core values, and the core values of Landis Communications, is to be a good citizen. Giving back, whether it be a monetary contribution or an act of service, is crucial to achieving a better tomorrow. I’m very proud to share that for the fourth year in a row, San Francisco Business Times has named…
Read More

It Pays to Be Polite

By Makenzi Jordan Rodriguez I’m sure we can all conjure up a memory of a specific workplace interaction defined by impolite or unpleasant behavior. Our first instinct might be to get defensive or snap back, but it’s better to take a moment and consider next steps. Most often, these experiences affect workplace relationships longer than the immediate period. Here are…
Read More

Navigating Tumultuous Waters: Careless Companies Sink, Thoughtful Companies Swim

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng – Novitas Communications. For the original blog, please visit here. After the past few months of corporate missteps, it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues. But that’s not how PR folks roll.   A recent…
Read More

Why Sustainable Development is Important to Business

Note: This is a reposted blog by our Public Relations Global Network Partner, Mark Paterson – Currie. For the original blog, please visit here. Something any public relations person or business can do today that will make a difference is to embrace sustainable development. The move will set them up as individuals or companies for success. Embracing sustainable development means understanding…
Read More

Four More Tips for Environmental PR Pros

By Polly Winograd Ikonen In the past year or two, there has been an exponential increase in the amount of media coverage on environmental topics. This is good news for environmental organizations, think tanks and corporations involved in this space. But it also means there’s more work to do for the PR pros charged with promoting their activities and positions….
Read More

Top Tips For Environmental PR Specialists

By Polly Winograd Ikonen, LCI Everyone’s talking and writing about the environment and climate change these days. In our market, for example, The San Francisco Chronicle has recently doubled the number of writers permanently assigned to the climate beat and is rolling out numerous climate-related special features.  This is a journalistic pivot that bodes well for professionals and organizations focused…
Read More