Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for…
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By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. A member since 2005, Landis has the benefit and delight to be working with our partners from Japan to Germany, Chile to South Africa,…
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By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If…
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Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. This has created both an opportunity and a…
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Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. For the original blog, please visit here. The slippery slope of misinformation and disinformation is getting steeper. And when you add politics to the mix, it’s like throwing oil on the slope, too. While I am encouraged that many people are adapting and…
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NOTE: This is a reposted blog by our Public Relations Global Network Party RumboCierto. For the original blog, please visit here. A recommended approach that tackles our new realities can be summarized in seven simple steps and tactics: Be empathetic: PR pros can no longer put together a communications plan considering only what companies want to communicate but also what…
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NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. For the original blog, please visit here. Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations…
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By Brianne Miller, LCI Who doesn’t like a good old PB&J? It’s an analogy, of course, but I’m writing this while anticipating lunch, and hunger is more powerful than the keyboard ?. Here at LCI, we work with clients who need to directly tie their marketing spend to lead generation/sales. There are approximately 1,375,906 ways to measure how leads translate…
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By David Landis, President, LCI When it comes to video, the choices can be overwhelming. YouTube is the giant, but if your client is in the B2B space, Wistia might be a better choice. And what about Vimeo? How do you determine which platform is best for your needs – or your clients’ needs? Our colleagues at the Weidert Group…
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By Sean Dowdall, LCI Zoom has become a household word during the pandemic. It went from one of the many web video meeting platforms available to a mainstay of many of our remote work lives and even personal lives. For the most part, Zoom has performed well for me – once I learned the quirks of scheduling a meeting and…
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