Helsinki, Finland – Growth Path Ahead

Finland is consistently ranked as the happiest country in the world, and trust is an essential aspect of Finnish society, making it a safe and stable environment for investment. According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat, writes about the business environment in…
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How Is AI Going to Change the Way We Live?

By Andie Davis After attending this year’s NVIDIA GTC, it’s clear that artificial intelligence (AI) is coming in hot and here to stay. While AI-powered robots and customer service tools are intriguing, many are wondering how AI will impact the day-in-day-out marketing world as we know it. In this blog, I’ll share key takeaways learned at the conference from a MarCom…
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Best PR Stunts, Fails and Learnings of 2023 – Part One

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part One: Don’t Let Your Communications be on AutoDrive By Sean Dowdall Robotaxis carry on-demand riders in an autonomous vehicle without a driver. Cruise is one of the autonomous vehicle companies doing live testing on the streets of San…
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Amplify Your PR Wins

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up? Savvy PR…
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Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Now is the time to plan for 2024. If you can get your planning right today, you’ll have an aligned brand message…
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Will Generative AI Replace Marketers and Content Creators?

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. In fact, the global market for…
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World Communicators Want Your Questions

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20. A member since 2005, Landis has the benefit and delight to be working with our partners from Japan to Germany, Chile to South Africa,…
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Five Steps to Manage Client-Agency Relationships

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If…
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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. This has created both an opportunity and a…
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“We Still Need to Fight Misinformation and Disinformation”

Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. For the original blog, please visit here. The slippery slope of misinformation and disinformation is getting steeper. And when you add politics to the mix, it’s like throwing oil on the slope, too. While I am encouraged that many people are adapting and…
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