What is Influencer Marketing?

Video by Los Muertos Crew from Pexels By Andie Davis, LCI We’re not buying what you’re selling. That’s right, 1-minute advertisements interrupting my TV programming, I’m talking to you. In today’s business market, younger consumers remain unconvinced by advertisements trying to sell them various products. Instead, they look to influencers or celebrities to endorse products before they buy. A study published in “Journal…
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What’s the best choice? YouTube, Wistia or Vimeo?

By David Landis, President, LCI When it comes to video, the choices can be overwhelming. YouTube is the giant, but if your client is in the B2B space, Wistia might be a better choice. And what about Vimeo? How do you determine which platform is best for your needs – or your clients’ needs? Our colleagues at the Weidert Group…
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What Not To Email

By Sean Dowdall, LCI Zoom has become a household word during the pandemic.  It went from one of the many web video meeting platforms available to a mainstay of many of our remote work lives and even personal lives.  For the most part, Zoom has performed well for me – once I learned the quirks of scheduling a meeting and…
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Five Tips to Improve your Social Media Marketing

By Polly Winograd Ikonen As a communications and marketing professional, you obviously know that having your company or client on social media platforms is critical.  But simply creating organic posts is no longer enough to generate the engagement you seek. The term ‘social media marketing’ can be used to describe all kinds of promotional activities on these platforms. In this…
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VIDEO: Meet the team: Andie Davis, Account Coordinator

By LCI’s newest member, Andie Davis This week’s vlog is dedicated to introducing the newest member of the LCI team, Andie Davis. Andie is a recent University of Oregon graduate with a Bachelor of Science in public relations. She is more than ready to take on her role as account coordinator. Welcome, Andie!   Watch our video (below)   Got…
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What is paid search marketing – and how can it help your business?

by David Landis, LCI President Often times, business owners ask me: “What is the difference between paid and organic search? And, which one is appropriate for my business?” The simple answer is both.  First, some definitions. Organic search results are those that just populate a query on your search engine, such as Google. Ads are labelled as such, are paid…
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