What is media relations in public relations?

By Robin Carr  Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.”  From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. And a big benefit for journalists is working with PR folks for presumably easy access to story ideas…
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B2B Tech Communications Success Is More Than Ink In Trades

By Brianne Miller We all learn that 1+1=2 early on. But over the past couple of years, I’ve amended that formula for business-to-business tech client success in communications. If you play your cards right, 1+1=5. How? Let me explain… Cook once, eat twice. This might be my favorite saying. I’ve never roasted one chicken – if you’re going to cook…
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5 Tips To Consider When You Redesign A Website

  By Sy Kamal, LCI The attention span of an average human has dropped to eight seconds which is why website design should capture the user’s attention quickly. Once a website has loaded, the user takes half a second to make up their mind about certain aspects of the website. The speed of website visitors’ comprehension and decision-making has left…
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5 Recommended Reputation Management Tools

By Sean Dowdall “They have quite a reputation!” When you heard that about a brand years ago, that usually meant something bad. That has the same connotation in our digital communications world of today. Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully…
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