By Staff Five Best Communications Practices for Your Tech Company In today’s information-rich society, there is no need to explain communications’ essential role in any industry. In the tech industry, communications and PR have greater importance than other industries because your tech products or services may contain complex concepts that are not so easily understood by the general public. Utilizing…
Read More
NOTE: This is a reposted blog by our Public Relations Global Network Party RumboCierto. For the original blog, please visit here. A recommended approach that tackles our new realities can be summarized in seven simple steps and tactics: Be empathetic: PR pros can no longer put together a communications plan considering only what companies want to communicate but also what…
Read More
By Andie Davis Like it or not, your company needs social media – here’s why: Over half the world is on social media. 4.7 billion people worldwide are on social media, according to new data, with most individuals spending two and a half hours a day scrolling their feeds. Over the past twelve months, more than 227 new users have…
Read More
By Robin Carr Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. And a big benefit for journalists is working with PR folks for presumably easy access to story ideas…
Read More
By Brianne Miller We all learn that 1+1=2 early on. But over the past couple of years, I’ve amended that formula for business-to-business tech client success in communications. If you play your cards right, 1+1=5. How? Let me explain… Cook once, eat twice. This might be my favorite saying. I’ve never roasted one chicken – if you’re going to cook…
Read More
By Sy Kamal, LCI The attention span of an average human has dropped to eight seconds which is why website design should capture the user’s attention quickly. Once a website has loaded, the user takes half a second to make up their mind about certain aspects of the website. The speed of website visitors’ comprehension and decision-making has left…
Read More
By Sean Dowdall “They have quite a reputation!” When you heard that about a brand years ago, that usually meant something bad. That has the same connotation in our digital communications world of today. Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully…
Read More
