By Polly Winograd Ikonen Anticipatory beats reactive: learning to read the signals early The good news is that communications teams have more capability available to them than ever before, including AI tools you can configure to act as tireless front-line scouts. The discipline the industry is converging on is anticipatory communications: the shift from responding to what has already happened…
Read More
By Polly Winograd Ikonen Reputation Health: Why Your Brand Needs a Fitness Plan, Not Just a First Aid Kit Reputation isn’t something you manage after it breaks. It’s something you build every day, across every department, so that it holds when you need it most. Let’s talk about your health. You work out. You see your doctor for annual physicals….
Read More
By Makenzi Jordan Rodriguez Each year, Public Relations Society of America San Francisco (PRSA-SF) recognizes a Woman of the Year whose work has made a lasting impact on the Bay Area communications community. This year, Landis’ very own Robin Carr is honored as Woman of the Year. Robin is a respected leader, trusted advisor and steady presence in both PRSA-SF…
Read More
In the competitive and ever-evolving healthcare industry, attracting and retaining patients isn’t just about offering exceptional medical services. It’s also about building trust, visibility, and meaningful connections with your target audience. Healthcare public relations plays a pivotal role in achieving these goals while boosting lead generation in healthcare organizations. Here’s how PR strategies can serve as a cornerstone for your…
Read More
By Brianne Miller As the holiday season approaches, communications professionals often find themselves caught between year-end deadlines and the desire to enjoy a stress-free December (who wants to crunch social media numbers while sipping eggnog? No one.). Planning ahead and organizing key deliverables now can help create a smoother transition into 2025 while ensuring client satisfaction remains high through the…
Read More
This week’s blog is written by Abbie S. Fink, President of HMA Public Relations, our Arizona Public Relations Global Network partner. Abbie discusses the challenges public relations professionals face in managing communication on controversial issues like guns, abortion, climate change, the presidential election and war. For the original blog post, please visit here. The world continues to face wave after wave…
Read More
This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. For the original blog post, please visit here. Business Environment in Denmark Denmark has…
Read More
By Andie Davis There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee. Here are five ways media training can help: Erase any…
Read More
By Robin Carr Breaking news can dominate the airwaves and your news feed in the blink of an eye. It’s sometimes a great opportunity for companies/brands to draw traffic and engagement. Here’s one example; when Bruce Willis’ aphasia diagnosis was announced, the Landis team offered up experts on the disorder from client Centre for Neuro Skills (CNS) to local media….
Read More
Note: This is a reposted blog by Dr. Michael Thiemann. For the original blog, please visit here. 1. Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Effective public relations (PR) drives success in the fast-paced startup world. It’s not just about creating buzz; it’s about strategic communication that connects with your target audience. But…
Read More
