By Polly Winograd Ikonen Anticipatory beats reactive: learning to read the signals early The good news is that communications teams have more capability available to them than ever before, including AI tools you can configure to act as tireless front-line scouts. The discipline the industry is converging on is anticipatory communications: the shift from responding to what has already happened…
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By Polly Winograd Ikonen Reputation Health: Why Your Brand Needs a Fitness Plan, Not Just a First Aid Kit Reputation isn’t something you manage after it breaks. It’s something you build every day, across every department, so that it holds when you need it most. Let’s talk about your health. You work out. You see your doctor for annual physicals….
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By Makenzi Jordan Rodriguez Each year, Public Relations Society of America San Francisco (PRSA-SF) recognizes a Woman of the Year whose work has made a lasting impact on the Bay Area communications community. This year, Landis’ very own Robin Carr is honored as Woman of the Year. Robin is a respected leader, trusted advisor and steady presence in both PRSA-SF…
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By Beatrice Kilat A strong communications program is one that is resilient in any situation. As the 24-hour news cycle barrels on, breaking news in and outside of regular office hours, it can be difficult for any one individual to stay engaged and on top of what is important, relevant, urgent, and what is actionable. When events happen on the…
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The best public relations professionals face challenges and controversial topics head-on, with a thoughtful, transparent and well-prepared strategy. Whether you are currently experiencing PR backlash or want to be prepared for issues that might arise, here are some tried and true best practices for successfully navigating challenging situations. Understanding the Landscape Before crafting a response to a controversial or sensitive…
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In the competitive and ever-evolving healthcare industry, attracting and retaining patients isn’t just about offering exceptional medical services. It’s also about building trust, visibility, and meaningful connections with your target audience. Healthcare public relations plays a pivotal role in achieving these goals while boosting lead generation in healthcare organizations. Here’s how PR strategies can serve as a cornerstone for your…
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By Brianne Miller As the holiday season approaches, communications professionals often find themselves caught between year-end deadlines and the desire to enjoy a stress-free December (who wants to crunch social media numbers while sipping eggnog? No one.). Planning ahead and organizing key deliverables now can help create a smoother transition into 2025 while ensuring client satisfaction remains high through the…
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This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. For the original blog post, please visit here. Business Environment in Denmark Denmark has…
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Finland is consistently ranked as the happiest country in the world, and trust is an essential aspect of Finnish society, making it a safe and stable environment for investment. According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat, writes about the business environment in…
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By Andie Davis There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee. Here are five ways media training can help: Erase any…
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