Category: Credibility

By Brianne Miller In an age where artificial intelligence, geographic search optimization (GEO), and large language models (LLMs) dominate digital conversations, many brands are rushing to embrace the latest technological solutions. However, the most successful organizations understand a fundamental truth: traditional public relations isn’t obsolete—it’s more critical than ever. The timeless pillars of strategic communications—messaging, media relations, brand awareness, reputation…
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Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Everyone at Landis is well-versed in understanding the benefits of a well-placed piece of content, but sometimes clients need a little more of an explanation on how this one tactic can move the needle on overall strategic communications. Here are the…
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Our Public Relations Global Network (PRGN) partner in New York City, Bill Southard of Southard Communications, wrote this week’s blog. PRGN conducted a global research survey to better understand how brands can stay credible and connected in today’s ever-shifting landscape. Bill offers insights on what today’s most admired brands are doing differently and how others can follow. For the original…
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As we commemorate Earth Day this week, we’re excited to share a thoughtful piece from our Public Relations Global Network partner, Ariane Hofstetter, cometis AG. Companies use sustainability reporting as a tool to communicate their efforts transparently and comprehensively to stakeholders. Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. This…
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By the Landis Team Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. The team at Landis is well-versed in understanding the benefits of a well-placed piece of content, but sometimes clients need a little more of an explanation on how this one tactic can move the needle on overall…
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