Five Tips to Improve your Social Media Marketing

By Polly Winograd Ikonen As a communications and marketing professional, you obviously know that having your company or client on social media platforms is critical.  But simply creating organic posts is no longer enough to generate the engagement you seek. The term ‘social media marketing’ can be used to describe all kinds of promotional activities on these platforms. In this…
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What is paid search marketing – and how can it help your business?

by David Landis, LCI President Often times, business owners ask me: “What is the difference between paid and organic search? And, which one is appropriate for my business?” The simple answer is both.  First, some definitions. Organic search results are those that just populate a query on your search engine, such as Google. Ads are labelled as such, are paid…
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Is There A Future For Media Relations?

by David Landis, LCI President It’s the new year: a time for high hopes, refreshed energies and renewed perspectives. So, as good PR professionals, we’re always looking for the best ways to communicate our clients’ stories. With social media, digital marketing and new platforms arriving daily, where should public relations experts turn? Predictably, we usually come back to the age-old…
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What are the best practices for social media?

by David Landis, LCI President What are the best practices when using social media? That’s a good question. Our Seattle Public Relations Global Network PR affiliate, The Fearey Group, helped answer that with the following blog by Katie Lindquist. This blog originally ran in a slightly different form on September 18, 2020. My takeaways? Wednesday appears to be one of…
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Social Media Primer: Which Platform Is Right For Your Business?

“Social Media is ubiquitous these days,” says LCI President David Landis. “I found this post, written by Bailie Pelletier from our Seattle PR Public Relations Global Network agency affiliate, The Fearey Group, particularly helpful. It delineates which platform is right for which business. My takeaways? That males between 25-34 are most active on Facebook; that Instagram is ideal for B2C…
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Why PR is Better Than Advertising

Though it’s sometimes difficult to determine the difference between advertising and public relations, Zach Parker with our PRGN partner in Arkansas, Ghidotti Communications, explains why the latter is better than the former. Click here to read his original post or keep reading below and feel free to leave a comment or question for us at the end.  Why PR is…
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Content & SEO Predictions for 2017

By Gregory Bortkiewicz, Account Executive Last week I attended a webinar hosted by the Content Marketing Institute (CMI), where the three hosts discussed their content and SEO predictions for 2017. CMI’s founder Joe Pulizzi and Chief Strategy Adviser Robert Rose were joined by Conductor CEO Seth Besmertnik for an hour-long discussion which included audience input. Here are three predictions that…
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