Category: Competitive Media Analysis

By Brianne Miller Unless you live under a rock (in which case, can I join you?), you know that this year’s U.S. presidential election will continue to take up most of the media’s attention until the inauguration. The political fervor is palpable, and the airwaves are saturated with campaign messages, debates and election-related news. But life and business go on….
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In life, it’s usually not a great idea to compare yourself to others…but in communications? Invaluable… A competitive media analysis helps your agency’s team and your clients understand, compare and leverage competitors’ messaging and communications tactics. It is valuable input for drafting your clients’ key messages and developing an effective public relations plan. The analysis may also help you develop…
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