10 Tips for Moving Into the Next Phase of Healthcare Communications

Note: This article originally ran on O’Dwyer’s PR News‘ website. By Brianne Miller, LCI According to ancient Greek philosopher Heraclitus, “the only thing that is constant is change.” That was true in 500 B.C., and it’s a critical guiding principle today. The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Healthcare communications changed along with it, but no one could…
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5 Tips To Consider When You Redesign A Website

  By Sy Kamal, LCI The attention span of an average human has dropped to eight seconds which is why website design should capture the user’s attention quickly. Once a website has loaded, the user takes half a second to make up their mind about certain aspects of the website. The speed of website visitors’ comprehension and decision-making has left…
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What is Public Relations?

By Andie Davis, LCI Ever wonder what the difference between PR and advertising is? The history of PR? The day-to-day of a PR professional? How about PR best practices? LCI’s Andie Davis explains all in less than five minutes. Check out the video below: Video Transcription Hi everyone, Andie Davis here from LCI. Today I’m going to take you through…
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It’s Hard To Say Goodbye

Featured image: David Landis with his beloved mai tai: retirement promises more culinary and cocktail excursions for The Gay Gourmet! Photo by: Aaron Blank By LCI Founder David Landis “It’s hard to say goodbye.” Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. (LCI). Yup, as of…
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5 Outcomes to Expect From Your PR Campaign

By Brianne Miller, LCI You’ve taken the plunge and designed a PR campaign that you hope will advance your goals. You’ve written plans, the team is in place and stakeholders are on board. That’s a lot of work for…? That’s right. Begin with the end in mind! Here are five outcomes you should expect from any well-designed and implemented PR…
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How to Write a Competitive Media Analysis

By Sean Dowdall, LCI A competitive media analysis is a valuable research activity and tool that serves as a foundational element at the beginning of a new client relationship. Why? This analysis helps your agency’s team and your clients understand, compare and leverage competitors’ messaging and communications tactics. It is valuable input for drafting your clients’ key messages and developing…
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Do I Need a Social Media Marketing Manager?

By Robin Carr, LCI To answer the question, let’s examine the history and the data. Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” The 2019 Pew Research Center report on social media use…
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What Makes a Good Client?

This blog originally appeared on HMA Public Relations‘ website. HMA Public Relations is our Public Relations Global Network partner in Arizona. Blog courtesy of Abbie Fink from HMA Public Relations Finding and securing new business is an ongoing process for any professional services firm — it can happen anywhere at any time, including a baseball game. However, the best source…
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Top Tips For Environmental PR Specialists

By Polly Winograd Ikonen, LCI Everyone’s talking and writing about the environment and climate change these days. In our market, for example, The San Francisco Chronicle has recently doubled the number of writers permanently assigned to the climate beat and is rolling out numerous climate-related special features.  This is a journalistic pivot that bodes well for professionals and organizations focused…
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