What is Influencer Marketing?

Video by Los Muertos Crew from Pexels By Andie Davis, LCI We’re not buying what you’re selling. That’s right, 1-minute advertisements interrupting my TV programming, I’m talking to you. In today’s business market, younger consumers remain unconvinced by advertisements trying to sell them various products. Instead, they look to influencers or celebrities to endorse products before they buy. A study published in “Journal…
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Building A Culture Of Care In The Food Industry

Guest blog by Rhonda Bassett-Spiers, CEO, iTradeNetwork (client) Making a sale should be the beginning of a customer journey, not the end. Transactional business practices do not cut it anymore for any industry, and never has that been more apparent than during COVID-19. The pandemic highlighted the need to flip the script for clients and customers. The focus changed from sales…
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What’s the best choice? YouTube, Wistia or Vimeo?

By David Landis, President, LCI When it comes to video, the choices can be overwhelming. YouTube is the giant, but if your client is in the B2B space, Wistia might be a better choice. And what about Vimeo? How do you determine which platform is best for your needs – or your clients’ needs? Our colleagues at the Weidert Group…
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What is Tech PR?

By Brianne Miller, LCI Back in the day (say, the early 2000s), tech public relations was pretty much one giant category. If your client/business created or sold an online tool or offline hardware, you were doing “tech PR.” Much has changed. Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech,…
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Ten signs you need to get out of the house and travel

Longtime LCI friend and client Jon Handlery owns the Handlery Hotels properties in San Francisco and San Diego. As we move beyond COVID, he took a humorous look at the reasons to start traveling again. By Jon Handlery, Guest Blogger After being cooped up in the house for the past 12 months, you might be questioning, “have I been home…
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Meet the Media – Mike McPhate

Blog courtesy of Polly Winograd Ikonen, LCI Mike McPhate is the founder and editor of California Sun. Before California Sun, he wrote the California Today newsletter for the New York Times. He has also held various reporting and editing jobs at the Times, Washington Post and New York Sun. Landis Communications Inc.’s work with Save the Redwoods League connected us…
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Shining A Light On ESG Reporting

Blog courtesy of Susan McNair, Currie Communications When it comes to environmental, social and governance (ESG) reports, most large-listed companies keep outsiders in the dark. A lack of transparency in ESG reporting makes it hard to assess companies’ non-financial risks, impacts and actions. The Global ESG Monitor (GEM), a study of ESG reports from the largest listed companies in Europe, the USA…
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Meet the Media – Warren Thayer

Blog courtesy of Robin Carr, LCI Warren Thayer is the editorial director and co-founder of Frozen & Refrigerated Buyer. A lifelong journalist, he has been writing about the supermarket business for 40 years. He has been on CNN and national public radio multiple times. Landis Communications Inc.’s work with iTradeNetwork connected us to Warren and his publication. 1. What types…
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15 Steps To Successful Press Release Writing

By David Landis and Andie Davis, LCI Ah, yes, the press release. A public relations professional’s bread and butter. Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Probably more than we would like to admit. In public relations, our number one goal is to earn coverage…
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LCI Goes Virtual

By David Landis, LCI President It’s all the rage these days. Pandemic or not, businesses are looking at how they operate: should they continue to have an office, should they have a hybrid operation – or should they go entirely virtual? Being on the cutting edge, “going virtual” has always been a part of the landscape here in the San…
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