News Literacy – Sticking To The Facts

By LCI’s Andie Davis This week, Andie dives into news literacy and shares best practices to make sure you are sticking to the facts.   Watch our video:   Got a comment? Share your thoughts below or with Andie at [email protected]   Related Articles: Americans and the News Media: What they do — and don’t — understand about each other…
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Meet the Media – Ema Sasic

By Robin Carr, LCI Ema Sasic is the editor of Bakersfield Life Magazine and reporter at The Bakersfield Californian. Landis Communications Inc.’s work with Centre for Neuroskills connected us to Ema and her publication. What types of stories, trends or issues are on your radar now? I always enjoy writing about up-and-coming people who are doing great things in Bakersfield….
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SPAC Attack: What They Are, Why You Should Care And How Communications Plays A Role

  By Brianne Miller, LCI You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like everything else, things are different today. Life moves pretty fast. If you don’t…
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What Not To Email

By Sean Dowdall, LCI Zoom has become a household word during the pandemic.  It went from one of the many web video meeting platforms available to a mainstay of many of our remote work lives and even personal lives.  For the most part, Zoom has performed well for me – once I learned the quirks of scheduling a meeting and…
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Creating Credible Relationships With Journalists

By Robin Carr, LCI Several years ago, I attended a conference that was geared to both reporters and public relations professionals. During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” I was stunned. This was not what I was taught as a PR major at San…
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5 Communications Things To Do Immediately When A Crisis Occurs

By Brianne Miller, LCI Everyone’s heart skips a beat when faced with a communications crisis. Whether it’s an employee issue, product recall or natural disaster that affects your business, here are 5 tips for weathering the storm during a crisis: Assemble your team. Crisis means “all hands on deck.” It’s imperative to get everyone together quickly to figure out who…
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VIDEO: Meet the team: Andie Davis, Account Coordinator

By LCI’s newest member, Andie Davis This week’s vlog is dedicated to introducing the newest member of the LCI team, Andie Davis. Andie is a recent University of Oregon graduate with a Bachelor of Science in public relations. She is more than ready to take on her role as account coordinator. Welcome, Andie!   Watch our video (below)   Got…
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VIDEO: Communications and The Possibilities For Black History Month

by LCI’s Brianne Murphy Miller With Brett Andrews, CEO of San Francisco-based PRC Longtime San Francisco-based LCI client PRC transforms lives and communities struggling with addiction, HIV/AIDS, mental health challenges, under or unemployment and homelessness. PRC serves all communities and gender identities throughout San Francisco. During Black History Month, LCI’s Brianne Murphy Miller recently zoomed with LCI client Brett Andrews…
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Meet the Media – Thomas Bonk

February 3, 2021 – LCI is re-printing this blog (in a slightly different form) about longtime sports writer Thomas Bonk. HBO recently featured Bonk and his wife, LCI staffer Robin Carr, in the two-part HBO documentary Tiger.  That documentary profiled golf champion Tiger Woods. A former reporter for the Los Angeles Times, Bonk is a freelance writer based in San…
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What is paid search marketing – and how can it help your business?

by David Landis, LCI President Often times, business owners ask me: “What is the difference between paid and organic search? And, which one is appropriate for my business?” The simple answer is both.  First, some definitions. Organic search results are those that just populate a query on your search engine, such as Google. Ads are labelled as such, are paid…
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