Perfecting Your Pitch

By Andie Davis As a PR pro, a decent portion of your job involves pitching the media. Usually, we reach out to the press when a client makes an announcement or if there is a news story in which a client can be a subject matter expert. Your pitch can say a lot about you and your agency in terms…
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Q&A with Robin Carr, Senior Counselor

By Landis Staff Can you tell us about your background? I spent 18 years in sports public relations (San Francisco Giants, Nike, EA Sports) before moving into various corporate PR roles (Ubisoft, Gap, Inc., Kodak) and a couple of startups. I’m a San Jose State University (Spartans!) graduate and a Bay Area native (born in San Mateo, CA). What is…
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Five Tips for Giving Quality Media Interviews

Note: This is a reposted blog by our Public Relations Global Network partner, Sound Public Relations. For the original blog, please visit here. PR is a constantly changing industry, but a few aspects are guaranteed: 1. You will never finish your to-do list. 2. There is always more to learn. 3. Helping clients achieve the best coverage means interviews with…
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What is Newsjacking?

By Robin Carr What can an organization do to keep its brand top-of-mind when there’s no news? One technique has an entertaining name, but it’s nothing to laugh about and relatively easy to pull off. The technique is newsjacking. Here’s the pitch: In 2019, Landis Communications Inc. was honored by PRSA San Francisco with two “Foggies:” Small Agency of the…
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Building and Maintaining Virtual Client Relationships

By Andie Davis, Andy Lowe  COVID-19 has changed many things for communicators, from how we manage projects to how we dress – many of us now work in hoodies and sweatpants.   While the immediate impacts of the pandemic are lightening up, many public relations professionals will likely stick to working remotely. Let’s look at a few ways to maintain…
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What Makes Your News a Good Story?

By Andy Lowe As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. While there isn’t a fixed rule, some fundamental principles can guide your decisions. First, let’s look…
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Three Ways Your Web Content Can Help Your PR

By Andy Lowe I have not come across a company that doesn’t have a website – though some haven’t been updated or rebranded since the days of DOS. That’s right; I’m old enough to remember DOS. In general, business owners know what to include: who you are, what you sell and why you do it (a lot of companies have…
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Meet the Team: Andy Lowe, Senior Account Executive

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple – that’s creativity.” – Charles Mingus, jazz composer and bass player.  Public relations is not a term I heard used until it became a gen-ed choice in college. It came at a time when I had decided I no longer wanted to pursue musical performance professionally, having neither…
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B2B Tech Communications Success Is More Than Ink In Trades

By Brianne Miller We all learn that 1+1=2 early on. But over the past couple of years, I’ve amended that formula for business-to-business tech client success in communications. If you play your cards right, 1+1=5. How? Let me explain… Cook once, eat twice. This might be my favorite saying. I’ve never roasted one chicken – if you’re going to cook…
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The Importance of Communication

By Andie Davis Words matter. I grew up having that phrase repeated to me often in my formative years, and it rings true to this day, especially now that I work in public relations. Words can evoke emotion, inspire action and tell a story. As public relations professional, I help clients craft meaningful stories for their brand to effectively communicate…
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