By Polly Winograd Ikonen Anticipatory beats reactive: learning to read the signals early The good news is that communications teams have more capability available to them than ever before, including AI tools you can configure to act as tireless front-line scouts. The discipline the industry is converging on is anticipatory communications: the shift from responding to what has already happened…
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By Polly Winograd Ikonen Reputation Health: Why Your Brand Needs a Fitness Plan, Not Just a First Aid Kit Reputation isn’t something you manage after it breaks. It’s something you build every day, across every department, so that it holds when you need it most. Let’s talk about your health. You work out. You see your doctor for annual physicals….
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It’s a good week at Landis. We’re proud to share that Landis Communications Inc. (Landis) has been named to PRNEWS’ 2027 Agency Elite Top 120, the industry’s most respected roster of PR and communications firms. The list, unveiled on September 9, recognizes agencies of every size and specialty for the kind of work that actually moves the needle for clients,…
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By Makenzi Jordan Rodriguez For years, one of the best feelings in public relations has been seeing a client at the top of a Google search. Search their name, organization or area of expertise, and there it is: a recent article, interview or feature we helped secure. But people aren’t just searching. They’re asking. Instead of typing a handful of…
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By Makenzi Jordan Rodriguez When did “thank you” become optional? PR moves at lightning speed. We pitch, follow up, coordinate interviews with press, send media assets, monitor media coverage, and then immediately move to the next thing. Somewhere in that cycle, a simple “thank you” can get overlooked. Journalists don’t owe publicists coverage. That’s part of the game and what…
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By Brianne Miller In an age where artificial intelligence, geographic search optimization (GEO), and large language models (LLMs) dominate digital conversations, many brands are rushing to embrace the latest technological solutions. However, the most successful organizations understand a fundamental truth: traditional public relations isn’t obsolete—it’s more critical than ever. The timeless pillars of strategic communications—messaging, media relations, brand awareness, reputation…
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By Andie Davis Artificial intelligence (AI) is fundamentally changing how audiences discover and consume information, and the public relations industry is experiencing the most significant transformation since the advent of digital media. PR professionals who adapt quickly will find unprecedented opportunities for impact and measurement. Those who don’t… risk becoming obsolete. I recently attended the Public Relations Society of America’s…
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David Landis has spent over four decades at the forefront of integrated communications, building Landis Communications into a respected strategic communications firm. As founder and now retired leader of the company, David pioneered approaches that emphasized understanding audiences, crafting clear messages, and achieving measurable goals. His communications philosophy has always centered on a fundamental principle: know your audience, deliver the…
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By Brendan Davis Last week, I had the opportunity to attend NVIDIA’s 2025 Global Technology Conference (GTC). The event provided a glimpse into the future, especially around the use of AI and its expanding applications across industries. Walking the show floor, I was struck by how technology doesn’t just process information but enhances human creativity, turning our most innovative dreams…
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By Andie Davis Hi everyone! I’m Andie Davis, Senior Account Executive at Landis Communications. Today, I will discuss media literacy in the age of AI. As the world embraces artificial intelligence, it’s becoming increasingly more difficult to understand what is real and what isn’t, especially on social media. AI can be an incredibly powerful tool when used for good, but…
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