It’s a good week at Landis. We’re proud to share that Landis Communications Inc. (Landis) has been named to PRNEWS’ 2027 Agency Elite Top 120, the industry’s most respected roster of PR and communications firms. The list, unveiled on September 9, recognizes agencies of every size and specialty for the kind of work that actually moves the needle for clients,…
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By Makenzi Jordan Rodriguez For years, one of the best feelings in public relations has been seeing a client at the top of a Google search. Search their name, organization or area of expertise, and there it is: a recent article, interview or feature we helped secure. But people aren’t just searching. They’re asking. Instead of typing a handful of…
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By Makenzi Jordan Rodriguez When did “thank you” become optional? PR moves at lightning speed. We pitch, follow up, coordinate interviews with press, send media assets, monitor media coverage, and then immediately move to the next thing. Somewhere in that cycle, a simple “thank you” can get overlooked. Journalists don’t owe publicists coverage. That’s part of the game and what…
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By Brianne Miller In an age where artificial intelligence, geographic search optimization (GEO), and large language models (LLMs) dominate digital conversations, many brands are rushing to embrace the latest technological solutions. However, the most successful organizations understand a fundamental truth: traditional public relations isn’t obsolete—it’s more critical than ever. The timeless pillars of strategic communications—messaging, media relations, brand awareness, reputation…
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By Andie Davis Artificial intelligence (AI) is fundamentally changing how audiences discover and consume information, and the public relations industry is experiencing the most significant transformation since the advent of digital media. PR professionals who adapt quickly will find unprecedented opportunities for impact and measurement. Those who don’t… risk becoming obsolete. I recently attended the Public Relations Society of America’s…
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By Brendan Davis Last week, I had the opportunity to attend NVIDIA’s 2025 Global Technology Conference (GTC). The event provided a glimpse into the future, especially around the use of AI and its expanding applications across industries. Walking the show floor, I was struck by how technology doesn’t just process information but enhances human creativity, turning our most innovative dreams…
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By Andie Davis Hi everyone! I’m Andie Davis, Senior Account Executive at Landis Communications. Today, I will discuss media literacy in the age of AI. As the world embraces artificial intelligence, it’s becoming increasingly more difficult to understand what is real and what isn’t, especially on social media. AI can be an incredibly powerful tool when used for good, but…
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This week’s blog post is written by Leslie Dagg, Account Supervisor at Bianchi Public Relations, Inc., our Public Relations Global Network partner in Michigan. Earlier this month, the Public Relations Society of America’s (PRSA) Detroit chapter hosted an illuminating in-person event titled Connecting to Detroit’s Automotive Media. Local PR professionals had the opportunity to engage with a distinguished panel of…
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By Andie Davis After attending this year’s NVIDIA GTC, it’s clear that artificial intelligence (AI) is coming in hot and here to stay. While AI-powered robots and customer service tools are intriguing, many are wondering how AI will impact the day-in-day-out marketing world as we know it. In this blog, I’ll share key takeaways learned at the conference from a MarCom…
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By David Landis, Founder (retired), Landis Communications Inc. (LCI), San Francisco Many of us, in any business, but perhaps especially in PR, fall into the day-to-day trap of working hard but operating on auto. We follow directions and get the work done. But do we provide true value to our company and our clients through critical thinking? In this age of the…
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