What is Digital Marketing?

Digital marketing is a broad term that encompasses the promotion of products, services and events through the Internet and various forms of electronic media. Interacting with consumers via social media networks like Facebook, Twitter and Google+, maintaining an up-to-date, easy-to-access website, contributing stimulating content to online periodicals and blogs, soliciting customers through online ads – all of this and more is digital marketing. A new form of digital marketing is called geofencing. Geofencing is a location-based digital marketing tool that lets marketers send messages to smartphone users in a defined geographic area. Geofencing is not limited to mobile devices. Geofencing can be done just as effectively via desktop and tablets.

Consumers are constantly engaging with digital media on their phones, tablets, and desktop computers anywhere and everywhere they go. As a result, digital marketing is an imperative element of a successful overarching marketing and PR strategy for all businesses in today’s complex economy.

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Digital Marketing Services provided by Landis Communications include but are not limited to:

LCI Powers Integrated Marketing Communications

Strategy Before Clicks

We think differently about digital. We start with your goals. From there,  we develop an integrated marketing communications plan that researches where your audiences are looking for information and how they are influenced: do they look at Facebook or at Snapchat? Do they read the Huffington Post or the New York Times? Do they care more about a Hollywood celebrity’s opinion or a day-to-day peer? Are they motivated more by editorial or advertorial? Then, we implement with an eye towards results and ROI.

An Analytic Approach to Digital

LCI’s data-driven approach optimizes marketing dollars.  We use analytical tools to determine the best integrated PR, social and digital campaign budget mix to achieve our clients’ goals.  We are flexible in our approach.  We can do all of the work or can work with our clients’ internal resources and vendor partners.  What is important is we take advantage of prime opportunities. That means thinking about all communications when telling and promoting a brand’s story.

Content Stars

We are born storytellers. We’ve been named one of the top digital and social media agencies in the country by such reputable sources as Bulldog Reporter, TopDigitalAgencies.com and Ragan’s. We amplify our clients’ stories and brands in the digital universe by integrating communications programs.  We make media relations and social media efforts more powerful when combined with targeted digital services.  It is the exponential effect of 1 + 1 + 1 = 10.

All-Encompassing Digital Experience

LCI’s team includes digital marketers with the latest experience across the board in digital technology. That experience includes database marketing, website and mobile app design and development (and launches), website content, blogs, graphic design, search engine optimization (SEO), search engine marketing (SEM), infographics, video production, digital advertising, marketing and analytics, email newsletters, media planning and more.

Know-How – and Results

For all things digital, we know where to research, how to create compelling integrated campaigns and then what to do to implement effectively. And we have the results to prove it.

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