Blog

Meet the Media – Thomas Moore

Thomas Moore is a Senior Reporter for PRWeek. He is based in New York City. What’s your top priority at work for today? I cover PR agencies, so scoops, scoops, scoops. I need to know who’s leaving what firm, where they’re going and why they left. And I really want to know what RFPs are out there and what accounts…
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4 Ways To Leverage PR While Working With Influencers

By Alessandra Malvermi, Sound Public Relations (PRGN partner based in Milan, Italy) The use of influencers is now a crucial element in every communications and PR agency. Over the latest years, influencer marketing has won the trust of consultants and their customers, but as with most trends, we run the risk of underestimating its complexity. “She has 70k followers on…
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Meet the Media: Joe Garofoli

Joe Garofoli is a senior political writer for the San Francisco Chronicle and host of “It’s All Political” podcast. What’s your top story for today? Since I write about national and state politics, the top story for today – and nearly every day for the past 18 months – has been: What did the Trump Administration do, and how will…
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Integrating Your Marketing and PR Strategies

By C.L. Conroy, president and CEO of The Conroy Martinez Group, our PRGN partner agency in Miami, Florida. There used to be a way to reach your target market with just a few touch points. Send out a press release. Produce an event. Sponsor a program. According to the Online Marketing Institute, it now takes 7-13 touches to reach a potential…
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Meet the Media: Carrie Feibel

Carrie is the Health Editor and a reporter for KQED. She is also a contributor to NPR and Kaiser Health News. Carrie is based in Oakland, California. What’s your top priority at work for today? My top priority today is writing a late-file news spot later this evening, to get a California-based reaction after Trump announces his nominee for the Supreme…
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Meet the Media: Martin Snapp

Martin is a columnist for the Bay Area News Group who enjoys writing about “ordinary” people doing extraordinary things. Check out his column, “Snapp Shots.” What’s your top story for today? A profile of the first Sikh mayor of Hoboken, New Jersey, who also happens to be a hip-hop aficionado. Tell us about your dream assignment. Interviewing Barack Obama, of course…
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Meet the Media: Carole Terwilliger Meyers

Carole is a freelance travel writer and frequent blogger based in Berkeley, California. What’s your top story for today? I have been hard at work writing about unexpected places to visit in San Antonio, Texas. I visited San Antonio a few weeks ago to research, which was particularly fun because my daughter now lives there with her husband and my…
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Client Relationships: Keeping it Fresh

By Danielle Dickinson of The Castle Group, our Public Relations Global Network (PRGN) partner in Boston. Make new friends but keep the old. One is silver, the other is gold. This adage from my Girl Scout years has proven to be valuable advice in both my personal life and career as a corporate event producer. Here at Castle, we are…
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Treating “Fake News” Like a Public Health Crisis

By Anne Green, president and CEO of CooperKatz, our Public Relations Global Network (PRGN) partner agency in New York. We have all heard – and likely used – the term “fake news” ad nauseam now. Yet, how often do we stop to consider the implications? John McCain wrote a powerful op-ed for the Washington Post in January of this year…
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Meet the Media: Elena Bragg

Our ‘Meet the Media’ series continues with Elena Bragg, art director at HAWAI’I Magazine, the state’s only national/international magazine. What’s your top story for today? Our top story for today is about the USS Arizona Memorial closing indefinitely due to structural issues. The memorial is such a popular travel destination for Oahu visitors so it’s pretty big news. Tell us…
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