Blog

Setting the Record Straight

Jessica Lee, Account Coordinator here. Ever since I started this fabulous job at LCI, I’ve gotten some interesting questions and comments from friends and family. “What is PR?” “Do you get to make pretty ads?” “Oh, so you’re the ones teaching CEOs how to lie to the media!” There are many myths and misconceptions about public relations out there, so…
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Try to make me go to rehab? I say no, no, no

Account Supervisor Alicia Balkrishna here with a bit of insight on big PR ideas. . . We have a joke here at LCI about one of our sage senior counselors, Judy Rowcliffe: Pop in a quarter, an idea pops out. One day I asked Judy how she keeps the ideas flowing so freely – and braced myself for a response…
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PR Beyond the Glam

Lee Kravetz, Senior Account Supervisor at LCI, here. I used to work with a man who made a habit of coming into my office and asking, “Who are we going to make famous today?” “Take your pick,” I’d say, referring to any number of authors, CEO’s, television producers or actors on my PR plate. Fame, glamour and glitz. It’s certainly…
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The Art of Recession Survival

Brianne Miller, Business Development Manager at LCI, here.  Everyday starts with mostly bad news from the media.  Recession.  Layoffs.  Foreclosures.  AARGH! Being a “glass half full” type myself, I saw the clouds forming last year, and took some steps to ameliorate the effects; both for my personal life and LCI.  See, being the Business Development Manager isn’t exactly the easiest position…
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What was your New Year’s resolution?

By Heather Platisha I make it a point to never set New Year’s resolutions. I find that the longer the term of the goal, the likelihood that I will accomplish it becomes null and void. That’s why I choose to work on short- term goals, so I can evaluate my progress at the end of each month. It’s very similar…
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Successful tips for your first (way-to-go) internship

Hello Everyone!  This is Paige Kenny, the newest intern at LCI. Not only is this my first blog, but it’s also my first position at a corporate Public Relations Company and, so far, it’s been a wonderful learning experience. I want to be successful.  However, just because I want it doesn’t mean that success will come easy. I’ve learned this…
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Media Tours, anyone? Some do's and don'ts. . .

Happy New Year Everyone!  It’s Kelly, LCI’s friendly Senior Account Executive.  As the post-holiday blues have started to clear, I’ve found myself and my clients in media tour heaven.  Three clients, two weeks and countless meetings with media – it’s hard to know where to begin. Clients need to be seen and heard all over the country, not just on…
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Media Tours, anyone? Some do’s and don’ts. . .

Happy New Year Everyone!  It’s Kelly, LCI’s friendly Senior Account Executive.  As the post-holiday blues have started to clear, I’ve found myself and my clients in media tour heaven.  Three clients, two weeks and countless meetings with media – it’s hard to know where to begin. Clients need to be seen and heard all over the country, not just on…
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A good client

David Landis, trusty LCI President here. In the midst of one of the biggest economic downturns that the United States has ever seen, it may not be timely to posit what a good client is.  After all, we’re in the service business, and given that money is tight, isn’t a good client any client. . .as long as they pay?…
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Adventures in Food

Hi there – I’m Jessica Lee, the new account coordinator here at LCI, writing my first blog post! I have a confession: I can’t cook. If it takes more than two steps, i.e., 1) Open package; 2) Stick in microwave, I’m probably not going to eat it. I do, however, love eating and trying new restaurants and food – the…
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