Blog

The Road Toward Public Relations

Hello! I would like to introduce myself; I’m Lauren Willard, LCI’s newest Intern. So far my experience at LCI has been nothing short of fantastic. Everyone on the team is a pleasure to work with and I have been learning so much, in such a short period of time. Not only am I new to the team, but I am…
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The Limits of the Sound Bite

From Alicia Balkrishna, our world traveler:   It’s a new year.  With all the fresh opportunity and possibility for reinvention, what’s not to like?  For those of us lucky enough to parlay time off over the holidays into a bona fide vacation, the end of our jet-setting and return to r-e-a-l-i-t-y is a bit sobering.  But, for me, it’s answering…
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Looking at the Media

Happy Holidays! We thought we’d share an excellent overview of the changing media landscape from David Carr at the NY Times: The Media Equation After a Year of Ruin, Some Hope By DAVID CARR The current state of the media reminds me of the time I was taking down the rigging on my pal’s catamaran with my friend Ed. While…
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2010 trends bring mixed bag

  Our president and CEO David Landis shares more musings on what we can expect in 2010 in the public relations industry: Here are some more ideas from my global PR partners at Public Relations Global Network. Mark Paterson, MD for Currie Communications in Australia, says, “There is an increase in client demand for tactical support (keeping strategy internal).” But…
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The new RFP 'challenge'

Today, commentary from our president and CEO, David Landis: So I’m wondering if anyone has noticed this new twist on the agency-client dance lately. It used to be that you got business either by: A) Doing a good job, getting great results, maintaining your reputation, and credibility – and then clients continued to refer business to you. Or B) Participating…
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What’s new for 2010?

  From our president and CEO, David Landis: It’s not even Christmas (or Hanukkah) yet and already, here they come — the cliché-ridden predictions of trends for 2010. In the words of my mother, “oy vey.” But sometimes it’s better to just jump into the fray. Rather than offering up my own sage advice, I asked for the top PR…
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SEO – Let’s Get Creative!

Hey everyone, it’s Kelly, LCI’s Senior Account Executive, back for another session of Social Media 101.   The November issue of PRWeek includes a great article on how companies can be more creative in maximizing their SEO efforts.  We all know how important social media is, and understanding how to effectively utilize a tool such as SEO is mandatory for…
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Autumn in New York v. California Dreamin’

Hi there – I’m Catherine Portman Topping, and I’m new to this blog. I just joined the Landis Communications team as a Senior Account Executive, and I’m thrilled David asked me for a few musings.   While I grew up in Northern California, I admit I am still adjusting to life back on the west coast!  As I type this,…
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Millenial musings and more . . .

  Hey there – Marsha Robertson (LCI’s senior counselor) here with the word of the day.   It’s ‘Millennials’.   First of all, I’m crazy about you. In fact, I like you better than Gen X.  I like the playlists on your iPods.  I like your skinny jeans and strappy sandals.  Occasionally, I admire your tattoos.   But I want…
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Here's to Your Health

  Jessica Lee, assistant account executive here, filling in for our fearless leader David Landis, who is out with a cold.   Speaking of colds, with winter approaching and the recent flurry of news about the swine flu, I’ve been thinking about staying healthy – and how to do so with fattening holiday dinners and cold weather encouraging me to…
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