Blog

Millenial musings and more . . .

  Hey there – Marsha Robertson (LCI’s senior counselor) here with the word of the day.   It’s ‘Millennials’.   First of all, I’m crazy about you. In fact, I like you better than Gen X.  I like the playlists on your iPods.  I like your skinny jeans and strappy sandals.  Occasionally, I admire your tattoos.   But I want…
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Here's to Your Health

  Jessica Lee, assistant account executive here, filling in for our fearless leader David Landis, who is out with a cold.   Speaking of colds, with winter approaching and the recent flurry of news about the swine flu, I’ve been thinking about staying healthy – and how to do so with fattening holiday dinners and cold weather encouraging me to…
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Sipping wine on a safari?

Parisa Khazei here, LCI’s new intern!  September has been quite a busy month, with never enough time in a day, or shall I say, in a month – where did September go?  I am absolutely thrilled to be the newest team member at LCI, but I am also a full-time graduate student (one of David Landis’ students at Golden Gate…
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Trading Spaces

  Alicia Balkrishna here with some exciting news:  LCI’s 20th anniversary is around the corner and we’re getting a new look. . . Our branding is here to stay, but our offices are getting a makeover.  When David (the guy with his name on the door) announced that the oh-so-talented designer Claudia Juestel would be visiting the office to kick…
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Public Relations: For Those Who Think Young!

  Jessica Lee, LCI account coordinator here.   Now that September has rolled around, children are heading back to school. And though I’m glad I no longer have to worry about tests, papers or running across campus to get to my next class, I envy those kids. About a year and a half ago, I graduated from UC Berkeley (go…
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Blog your own adventure

  Amanda James here, LCI’s faithful intern, checking in after the Labor Day weekend.   No matter where you live or what you do in your daily life, you can take a vicarious vacation through online blogs. Whether you are longing for an extended stay in an exotic locale, craving New York pizza or wondering what the latest fashion trends…
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Does Twitter work?

Heather Platisha, account executive extraordinaire, at your service! The folks here at LCI have contemplated, discussed and plotted the many ways to use Twitter to effectively spread the word. So it has been exciting to see the results of a real Twitter campaign in action. Our client, the American Craft Council (the Council), recently hosted the annual American Craft Council…
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No Impact Man

Greetings from Marsha Robertson….   Here’s an indication that I think a new book or a movie I’ve seen is particularly good:  I’ll promote it for free. That’s right. No monthly retainer or hourly fees. I may be a seasoned PR professional paid to craft innovative campaigns, but I’m also a cheerleader when I discover something entertaining or important enough…
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Shouting makes for good TV and “iffy” PR

Hi all- it’s Lee, Senior Account Supervisor, checking in:  With the heath care debate raging, we here at LCI have marveled these past few weeks at the public display of anger and frustration erupting at town hall meetings all over the country.  No matter what side of the debate you’re on, it’s impossible to ignore a loud and fierce opposition. …
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YouTube…Where would we be without it?

Hi everyone!  It’s Kelly, LCI’s Senior Account Executive checking in. Every day, at an alarming rate, I hear about a new form of social media.  But I have to say, YouTube has always been my favorite.  Today I was reading a story that made me realize just how far YouTube has come. At its inception in 2005, I didn’t pay…
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