Blog

What Makes a Good Client?

This blog originally appeared on HMA Public Relations‘ website. HMA Public Relations is our Public Relations Global Network partner in Arizona. Blog courtesy of Abbie Fink from HMA Public Relations Finding and securing new business is an ongoing process for any professional services firm — it can happen anywhere at any time, including a baseball game. However, the best source…
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Meet the Media: Marina Mayer

Blog courtesy of Brianne Miller, LCI Marina Mayer is the editor-in-chief at Food Logistics and Supply & Demand Chain Executive. Landis Communications Inc.’s work with iTradeNetwork connected us with Marina and her publications. What types of stories, trends or issues are on your radar now?  Being that I oversee two supply chain publications, I think it’s no surprise that anything…
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Driving Your Message with Influencer Marketing

By Andie Davis, LCI Authenticity always wins. In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. In fact, a total of 42.7 percent of internet users worldwide use ad blockers. Focus is shifting away from traditional advertising methods. Why? Because one-way communication is, well, a one-way street. Consumers crave authenticity,…
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Top Tips For Environmental PR Specialists

By Polly Winograd Ikonen, LCI Everyone’s talking and writing about the environment and climate change these days. In our market, for example, The San Francisco Chronicle has recently doubled the number of writers permanently assigned to the climate beat and is rolling out numerous climate-related special features.  This is a journalistic pivot that bodes well for professionals and organizations focused…
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5 Recommended Reputation Management Tools

By Sean Dowdall “They have quite a reputation!” When you heard that about a brand years ago, that usually meant something bad. That has the same connotation in our digital communications world of today. Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully…
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Top Websites, Blogs and Magazines for PR Pros

We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. PRGN is a connected network of 50 public relations firms serving key markets around the world. Although they are not on the list, PRSA San…
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Meet the Media: Steve Kettmann

By Brianne Miller, LCI The image of the sportswriter’s world is pretty limited to those of us on the outside — endless hotdogs at the ballpark, squabbles in the locker rooms and tough-talking reporters jostling for the biggest story. Steve Kettmann paints a different story in a book of essays dedicated to the memories of ESPN’s Pedro Gomez, a beloved sports…
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What is Influencer Marketing?

Video by Los Muertos Crew from Pexels By Andie Davis, LCI We’re not buying what you’re selling. That’s right, 1-minute advertisements interrupting my TV programming, I’m talking to you. In today’s business market, younger consumers remain unconvinced by advertisements trying to sell them various products. Instead, they look to influencers or celebrities to endorse products before they buy. A study published in “Journal…
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Building A Culture Of Care In The Food Industry

Guest blog by Rhonda Bassett-Spiers, CEO, iTradeNetwork (client) Making a sale should be the beginning of a customer journey, not the end. Transactional business practices do not cut it anymore for any industry, and never has that been more apparent than during COVID-19. The pandemic highlighted the need to flip the script for clients and customers. The focus changed from sales…
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