Blog

Five Tips to Improve your Social Media Marketing

By Polly Winograd Ikonen As a communications and marketing professional, you obviously know that having your company or client on social media platforms is critical.  But simply creating organic posts is no longer enough to generate the engagement you seek. The term ‘social media marketing’ can be used to describe all kinds of promotional activities on these platforms. In this…
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VIDEO: Meet the team: Andie Davis, Account Coordinator

By LCI’s newest member, Andie Davis This week’s vlog is dedicated to introducing the newest member of the LCI team, Andie Davis. Andie is a recent University of Oregon graduate with a Bachelor of Science in public relations. She is more than ready to take on her role as account coordinator. Welcome, Andie!   Watch our video (below)   Got…
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VIDEO: Communications and The Possibilities For Black History Month

by LCI’s Brianne Murphy Miller With Brett Andrews, CEO of San Francisco-based PRC Longtime San Francisco-based LCI client PRC transforms lives and communities struggling with addiction, HIV/AIDS, mental health challenges, under or unemployment and homelessness. PRC serves all communities and gender identities throughout San Francisco. During Black History Month, LCI’s Brianne Murphy Miller recently zoomed with LCI client Brett Andrews…
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Meet the Media – Thomas Bonk

February 3, 2021 – LCI is re-printing this blog (in a slightly different form) about longtime sports writer Thomas Bonk. HBO recently featured Bonk and his wife, LCI staffer Robin Carr, in the two-part HBO documentary Tiger.  That documentary profiled golf champion Tiger Woods. A former reporter for the Los Angeles Times, Bonk is a freelance writer based in San…
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What is paid search marketing – and how can it help your business?

by David Landis, LCI President Often times, business owners ask me: “What is the difference between paid and organic search? And, which one is appropriate for my business?” The simple answer is both.  First, some definitions. Organic search results are those that just populate a query on your search engine, such as Google. Ads are labelled as such, are paid…
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Meet The Media: Gene Roe, editor of Lidar News

By Sean Dowdall, LCI General Manager Gene Roe is the founder and managing editor of LiDAR News.  Landis Communications Inc.’s work with our client Velodyne Lidar connected us to Gene and his publication.  Gene is an engineer and entrepreneur, founding and assisting emerging technology companies in their growth.  Gene lives virtually online – and also in New Hampshire.  Tell us…
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The 5 Qualities of Successful PR Pros

by LCI’s Senior Counselor Brianne Miller (Video) (1/11/21) What are the top 5 qualities that make for a successful PR pro? Watch as LCI’s Brianne Miller explains. What qualities do you think make for a responsible communications professional? Comment below or email Brianne at: [email protected]  Related Articles: Traits of A Solid PR Professional (PR Week, 1/25/13) The Ten Characteristics of…
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Is There A Future For Media Relations?

by David Landis, LCI President It’s the new year: a time for high hopes, refreshed energies and renewed perspectives. So, as good PR professionals, we’re always looking for the best ways to communicate our clients’ stories. With social media, digital marketing and new platforms arriving daily, where should public relations experts turn? Predictably, we usually come back to the age-old…
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What’s in store for communications in 2021?

by David Landis, LCI President Wrapping up a challenging year (to say the least), all the prognosticators come out, predicting this and that for 2021. The world of public relations is no different. So I asked my international PR colleagues from the Public Relations Global Network for their predictions. I got answers from all over the globe – many of…
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