Blog

Meet the Media – Don Clark, The New York Times

Don Clark, a longtime, San Francisco-based reporter and editor for The Wall Street Journal, now writes technology stories as a freelancer with The New York Times. As with many of us living through the COVID-19 pandemic, Don’s daily routine has also taken a detour. When asked how it’s impacting his work: “I’ve shut down my writing for now in the…
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5 Tips for Communicating During A Pandemic

By David Landis, President There’s no doubt that already COVID-19 has changed the way we live, the way we shop, the way we interact with others – and, of course, the way we do business. Especially, it’s changed the way we communicate. Zoom is the norm, newsletters abound with advice and suddenly you’re hearing from everyone including a consultant who…
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Telehealth is Having its Moment: Transitioning to Virtual Healthcare During Uncertain Times

By Betsy Levy, Vice President Seemingly overnight, all eyes began focusing on telemedicine (or “telehealth”) and there’s a good reason why. While the Centers for Disease Control and Prevention (CDC) and government officials nationwide urge the public to stay home, they’re also encouraging those who are sick to avoid in-person treatments or assessments unless they’re deemed a medical emergency. It’s…
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Social changes in times of public crisis

This post comes courtesy of Marissa Baker with our Public Relations Global Network partner, HMA Public Relations, in Arizona. ***** During the current public health crisis, many platforms are pushing to roll out new features sooner rather than later. Video streaming services like Disney+ and Hulu have released highly anticipated movies earlier than planned to offer more entertainment for those…
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Getting Employees Ready to Work at the Office Again

By Sean Dowdall, CMO Even as America and many places in the world are rapidly moving to work at home for many industries, now is the time for you to plan when your employees will return to your office. As we have seen in news stories and external communications over the last several weeks, many businesses appeared to be proactively…
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San Francisco prepares to shelter in place for three weeks

In lieu of what you would normally find in this space, we as communicators have decided to bring the topic of the coronavirus pandemic into conversation. San Francisco Mayor London Breed announced today that city residents will be ordered to shelter in place due to the coronavirus pandemic starting at midnight.  This extreme and historic measure – in place for most of the…
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The Tail Wagging The Dog – A Twitter Tale

By Leigh Anne Varney I’m sure you’re familiar with the American idiom “the tail wagging the dog,” which actually hails as far back as the 1870s. Well, this is a tale of a tail-wagging dog who taught me Twitter. Even with three decades of PR and seven years as a journalist under my belt before crossing over to “The Dark…
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What is Public Relations?

What is Public Relations? By David Landis, LCI President Even though I’ve worked in this field for more than 30 years, family members and friends still ask me, “What IS public relations?” And with good reason. It’s not an easy industry to define. Webster’s says: “public relations is the business of inducing the public to have understanding for and goodwill…
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Riding the wave of a viral video: The story of the coyote and the badger

By Polly Winograd Ikonen To quote our client, Peninsula Open Space Trust (POST) CMO Marti Tedesco, “Luck is when opportunity meets preparation.” I experienced that near-cosmic convergence earlier this month, when I arrived in the office on Tuesday, Feb. 5 to an inundation of media requests for a video segment of a coyote and badger hunting together. The video, which…
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Mauricio and Austin’s Excellent Adventure at Chase Center

By Robin Carr, Senior Counselor No matter how many years removed I am as “Director of Communications” for the San Francisco Giants (I left in 1994 after 10 seasons), I’m still known in many PR and media circles as “Robin from the Giants.” Now, as a Senior PR Counselor at LCI, I’ve had the privilege of working with Becoming Independent…
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