Blog

Meet the Media: Audrey LaForest, Automotive News

Note: This is a reposted blog from our Detroit PR partner, bianchipr.com. For the original post, please see here. By: Bianchi PR Audrey LaForest is the Washington, D.C. reporter for Automotive News, where she covers automotive policy and regulation, including auto-related happenings on Capitol Hill, within the Biden administration and across major industry associations. Can you tell us what types…
Read More

Three Ways Your Web Content Can Help Your PR

By Andy Lowe I have not come across a company that doesn’t have a website – though some haven’t been updated or rebranded since the days of DOS. That’s right; I’m old enough to remember DOS. In general, business owners know what to include: who you are, what you sell and why you do it (a lot of companies have…
Read More

What is media relations in public relations?

By Robin Carr  Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.”  From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. And a big benefit for journalists is working with PR folks for presumably easy access to story ideas…
Read More

Meet the Team: Andy Lowe, Senior Account Executive

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple – that’s creativity.” – Charles Mingus, jazz composer and bass player.  Public relations is not a term I heard used until it became a gen-ed choice in college. It came at a time when I had decided I no longer wanted to pursue musical performance professionally, having neither…
Read More

B2B Tech Communications Success Is More Than Ink In Trades

By Brianne Miller We all learn that 1+1=2 early on. But over the past couple of years, I’ve amended that formula for business-to-business tech client success in communications. If you play your cards right, 1+1=5. How? Let me explain… Cook once, eat twice. This might be my favorite saying. I’ve never roasted one chicken – if you’re going to cook…
Read More

The Importance of Communication

By Andie Davis Words matter. I grew up having that phrase repeated to me often in my formative years, and it rings true to this day, especially now that I work in public relations. Words can evoke emotion, inspire action and tell a story. As public relations professional, I help clients craft meaningful stories for their brand to effectively communicate…
Read More

LCI’s Top Client Projects in 2021

By the LCI team What a year! LCI worked on various fun campaigns in 2021, but the team wanted to highlight a few of our favorites throughout the year. Here are LCI’s top client projects from 2021: Polly: It’s never my first choice to move at lightning speed, but it’s sure nice when that ability to hustle pays off.  In…
Read More

Marketing and Communications are Essential to Nonprofits’ Success

By Polly Winograd Ikonen When I read the opinion piece in the Chronicle of Philanthropy titled “Marketing Helps Nonprofits Reach People in Need. Why Do Grant Makers Refuse to Fund It?” last month, it rang many bells for me. The author, Lisa David, is the head of a public health services organization in New York City. Her organization successfully landed…
Read More

Top 10 Reasons to Work for LCI

Landis Communications Inc. (LCI) is hiring! LCI is an award-winning boutique PR firm based in the San Francisco Bay Area. We work with a broad range of clients, including technology, healthcare, nonprofits, environment, hospitality and more. For a full list of our current and former clients, see here. If you are a dedicated self-starter looking for a communications or public…
Read More

2022 PR Predictions

Note: PRGN originally posted this blog on its website. What a year! Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Worldwide rollout of vaccination; bullish stock markets; tourists in space, former presidents sentenced for jail or banned from social media platforms; return of inflation; “red code” alert over climate change; pullout of Afghanistan;…
Read More