Blog

Q&A with Polly Winograd Ikonen, Senior Counselor

By Landis Staff Can you tell us about your background? My career started 35 years ago at a PR agency that specialized in the luxury lifestyle sector. I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral,…
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How Companies Should Prepare – and Why Start Now – for A Successful CES 2023

Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. For the original blog, please visit here. Primed for a big comeback next year, CES is taking place in Las Vegas, Nevada, USA, Jan. 5-8, 2023, with Media Days in January. The most influential tech event in the world, CES brings together companies, manufacturers, developers…
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Four More Tips for Environmental PR Pros

By Polly Winograd Ikonen In the past year or two, there has been an exponential increase in the amount of media coverage on environmental topics. This is good news for environmental organizations, think tanks and corporations involved in this space. But it also means there’s more work to do for the PR pros charged with promoting their activities and positions….
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Perfecting Your Pitch

By Andie Davis As a PR pro, a decent portion of your job involves pitching the media. Usually, we reach out to the press when a client makes an announcement or if there is a news story in which a client can be a subject matter expert. Your pitch can say a lot about you and your agency in terms…
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Landis Communications‘ Advice for New PR and Communications Graduates

By Landis Staff Spring is here, which means it is graduation time for many college students. We at Landis would like to welcome our new peers in communications, journalism and public relations. To ease your transition from academia, we asked our team what advice they would give those now entering the professional public relations market. Sean Dowdall, President – Finance…
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Q&A with Robin Carr, Senior Counselor

By Landis Staff Can you tell us about your background? I spent 18 years in sports public relations (San Francisco Giants, Nike, EA Sports) before moving into various corporate PR roles (Ubisoft, Gap, Inc., Kodak) and a couple of startups. I’m a San Jose State University (Spartans!) graduate and a Bay Area native (born in San Mateo, CA). What is…
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Crisis? Here are 7 Communications Actions to Take Immediately

By Andy Lowe Successful crisis communications strategizing occurs before an incident. But, in the heat of the moment, it can be difficult to prioritize and act accordingly. My boss at the college radio station believed in Murphy’s Law: If anything can go wrong, it will. While I don’t share that same sense of optimism, it instilled in me that it’s…
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Five Tips for Giving Quality Media Interviews

Note: This is a reposted blog by our Public Relations Global Network partner, Sound Public Relations. For the original blog, please visit here. PR is a constantly changing industry, but a few aspects are guaranteed: 1. You will never finish your to-do list. 2. There is always more to learn. 3. Helping clients achieve the best coverage means interviews with…
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Q&A with Andie Davis, Account Executive

By Landis Staff What is your favorite PR campaign you’ve worked on at Landis? If I had to pick one, it would be the Luke Armstrong campaign we worked on with our client, the Centre for Neuro Skills (CNS). Luke endured a traumatic brain injury (TBI) following a tragic plane crash, in which he was the only survivor. CNS worked…
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A Global, European and German Perspective on the Latest ESG Reporting Standards

Note: This is a reposted blog by our Public Relations Global Network partner, cometis AG. For the original blog, please see here. ESG (environmental, social and governance) is becoming an increasingly important area of development for companies worldwide. ESG standards are put in place to promote sustainable development and prevent greenwashing by creating binding reporting guidelines. In this blog, Mark Diegelmann discusses…
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