Blog

Our Favorite PR Moments of the 2026 FIFA World Cup

By Makenzi Jordan Rodriguez For the past several weeks, much of the world has been talking about the same thing. The 2026 FIFA World Cup gave us major upsets, breakout stars, packed watch parties, memorable brand campaigns and more memes than anyone could reasonably keep track of. It also brought people together at a time when our country could certainly…
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The Long Game of Land Conservation

By Polly Ikonen  There’s a saying: If you want to go fast, go alone. If you want to go far, go together. Land conservation is definitely a long game, and land, especially here in California, is expensive. So, a successful conservation project usually involves multiple partners. As the media relations team of record for numerous land conservation organizations, Landis has…
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Landis Joins New PRGN Health Practice Group to Meet Growing Global Demand

By Sean Dowdall, President, Landis Communications Inc. I’ve spent the past few years watching healthcare communications get more complicated. Between AI adoption, drug pricing pressure, patent cliffs and a news cycle that never slows down, health and pharma clients need partners who understand policy, science and public sentiment all at once, often across multiple countries at the same time. That’s…
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Why the Strongest LGBTQ+ Media Stories Outlast Pride Month

By Makenzi Jordan Rodriguez Every June, organizations change their logos to rainbow colors, publish statements of support and launch Pride campaigns. While those efforts can be meaningful, I’ve learned something after working on LGBTQ+ media relations campaigns over the past several years: I’ve realized that the strongest LGBTQ+ stories don’t happen because it’s Pride Month. Pride simply gives us another…
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The Little Book That Could and How It Won the Hearts of a Nation

By Makenzi Jordan Rodriguez History has a way of finding you when you least expect it. I’ve loved history for as long as I can remember, and antiques hold a special appeal because they are living relics of another time. The dustier the better, because I know a good story lives within that item. It’s one of the many reasons…
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How a Sea Lion Serenade Became a Publicity Stunt That Traveled the Nation

By Makenzi Jordan Rodriguez When you’re building a publicity campaign, you’re always asking the same question: “What will make people stop scrolling?” In an oversaturated media landscape, even the most talented performers need “Steller” publicity (meet Steller Sea Lion Chonkers via KQED!). So we created exactly that. An Unexpected Love Letter to San Francisco If you’ve been to San Francisco,…
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ODC Is a Growing Movement

By Sean Dowdall I have been involved with ODC for nearly two decades. I joined the Board of Directors in 2006, served as Board Chair from 2007 to 2011, and beginning in December 2025, I will again have the privilege of serving as Board Chair. Over the years, ODC has become deeply woven into my life—not only as a board…
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Eight Tips for Making Environmental PR More Impactful

By Makenzi Jordan Rodriguez 1. Avoid greenwashing. Greenwashing misleadingly employs green PR and green marketing to deceive the public into believing that a company’s products, objectives, or policies are eco-friendly. This can severely damage your credibility and trust with your audience. To avoid this pitfall: Know Your Client: Conduct comprehensive research into your client’s operations, environmental practices and claims. Verify…
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Honoring Robin Carr as PRSA-SF’s 2026 Woman of the Year

By Makenzi Jordan Rodriguez Each year, Public Relations Society of America San Francisco (PRSA-SF) recognizes a Woman of the Year whose work has made a lasting impact on the Bay Area communications community. This year, Landis’ very own Robin Carr is honored as Woman of the Year. Robin is a respected leader, trusted advisor and steady presence in both PRSA-SF…
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A First Edition, a Revolutionary Newspaper and a Room Full of History Lovers Walk into Pier 27

By Makenzi Jordan Rodriguez What happens when more than 100 rare book dealers from around the world converge on San Francisco’s waterfront? You get a museum where everything is for sale. The 57th California International Antiquarian Book Fair, presented by the Antiquarian Booksellers’ Association of America (ABAA), took over Pier 27 on the Embarcadero February 27—March 1, 2026, drawing collectors,…
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