Blog

How to Build Successful Communications Plans for 2023

NOTE: This is a reposted blog by our Public Relations Global Network Party RumboCierto. For the original blog, please visit here. A recommended approach that tackles our new realities can be summarized in seven simple steps and tactics: Be empathetic: PR pros can no longer put together a communications plan considering only what companies want to communicate but also what…
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Regardless of the Economy, Invest in Public Relations

By Staff Companies are understandably concerned about changing economic conditions and are looking for ways to prepare for a potential economic storm. During early signs of an economic downturn, some companies are too quick to hit the panic button and begin making budget cuts, layoffs, and reductions wherever possible. While cutting back in some areas might be necessary during a…
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Landis 32 Anniversary – How I Donated my $320: Part 3

By Staff RECAP: We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. In 2020, we celebrated Landis’s 30th anniversary by donating $300 to nonprofits that are part of our team’s communities and support causes close to their hearts. In 2022, we’re upping the donations to $320. Below…
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Landis 32 Anniversary – How I Donated my $320: Part 2

By Staff RECAP: We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. Landis President Sean Dowdall and Founder David Landis recently discussed business’s role in fostering and supporting the communities in which our clients, community and family live. In 2020, we celebrated Landis’s 30th anniversary by donating…
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Landis 32 Anniversary – How I Donated my $320

By Staff We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. In our last blog, Landis President Sean Dowdall and Founder David Landis discussed business’s role in fostering and supporting the communities in which our clients, community and family live. In 2020, we celebrated Landis’s 30th anniversary…
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Our Communications and Our Community: Our Third Space

By Landis Communications Inc. President Sean Dowdall and Founder David Landis What constitutes a functioning society? What role does the community play? How does that influence how we do business and interact with one another? And how can communications impact the results? These are questions that the ever-insightful artistic director Brenda Way publicly put forth at a recent 50+ anniversary…
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How to Put the Creative into Public Relations

NOTE: This is a reposted blog by our Public Relations Global Network partner, Ghidotti. For the original blog, please visit here. Public relations requires a variety of skills: strategy, communication, analytics and creativity. All these components blend to create a colorful, evocative, engaging and informative landscape. Those who excel in the strategic and analytical side may not have the same natural aptitude when…
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Social Media – Like It or Not, You Need It

By Andie Davis Like it or not, your company needs social media – here’s why: Over half the world is on social media. 4.7 billion people worldwide are on social media, according to new data, with most individuals spending two and a half hours a day scrolling their feeds. Over the past twelve months, more than 227 new users have…
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AP Style in Public Relations: Top Five Tips for Press Releases

By Diana G. Haven Our team collectively cheered the recent release of the 56th Edition of the Associated Press Stylebook, a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. New editions are released every other year, and the 56th has almost 300 new and revised entries since the last update in…
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PR Best Practices: Strategies Before Tactics

By Polly Winograd Ikonen and Andy Lowe If you wish to make an apple pie from scratch, you must first invent the universe – Carl Sagan Carl Sagan, the renowned cosmologist and science evangelist, used the above quote to illustrate the order of existence – but it can also easily be applied to public relations. As a strategic communications agency,…
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