Blog

Q&A with Robin Carr, Senior Counselor

By Landis Staff Can you tell us about your background? I spent 18 years in sports public relations (San Francisco Giants, Nike, EA Sports) before moving into various corporate PR roles (Ubisoft, Gap, Inc., Kodak) and a couple of startups. I’m a San Jose State University (Spartans!) graduate and a Bay Area native (born in San Mateo, CA). What is…
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Crisis? Here are 7 Communications Actions to Take Immediately

By Andy Lowe Successful crisis communications strategizing occurs before an incident. But, in the heat of the moment, it can be difficult to prioritize and act accordingly. My boss at the college radio station believed in Murphy’s Law: If anything can go wrong, it will. While I don’t share that same sense of optimism, it instilled in me that it’s…
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Five Tips for Giving Quality Media Interviews

Note: This is a reposted blog by our Public Relations Global Network partner, Sound Public Relations. For the original blog, please visit here. PR is a constantly changing industry, but a few aspects are guaranteed: 1. You will never finish your to-do list. 2. There is always more to learn. 3. Helping clients achieve the best coverage means interviews with…
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Q&A with Andie Davis, Account Executive

By Landis Staff What is your favorite PR campaign you’ve worked on at Landis? If I had to pick one, it would be the Luke Armstrong campaign we worked on with our client, the Centre for Neuro Skills (CNS). Luke endured a traumatic brain injury (TBI) following a tragic plane crash, in which he was the only survivor. CNS worked…
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A Global, European and German Perspective on the Latest ESG Reporting Standards

Note: This is a reposted blog by our Public Relations Global Network partner, cometis AG. For the original blog, please see here. ESG (environmental, social and governance) is becoming an increasingly important area of development for companies worldwide. ESG standards are put in place to promote sustainable development and prevent greenwashing by creating binding reporting guidelines. In this blog, Mark Diegelmann discusses…
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Q&A with Brianne Murphy Miller, Business Development Manager

By Landis Staff  What is your favorite PR campaign you’ve worked on at Landis?  I have so many; I can’t pick just one. I loved being part of the team that opened the expanded Lucile Packard Children’s Hospital Stanford. There were amazing positive stories to tell. I currently work with Graton Casino Resort and the Federated Indians of Graton Rancheria….
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What is Newsjacking?

By Robin Carr What can an organization do to keep its brand top-of-mind when there’s no news? One technique has an entertaining name, but it’s nothing to laugh about and relatively easy to pull off. The technique is newsjacking. Here’s the pitch: In 2019, Landis Communications Inc. was honored by PRSA San Francisco with two “Foggies:” Small Agency of the…
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Building and Maintaining Virtual Client Relationships

By Andie Davis, Andy Lowe  COVID-19 has changed many things for communicators, from how we manage projects to how we dress – many of us now work in hoodies and sweatpants.   While the immediate impacts of the pandemic are lightening up, many public relations professionals will likely stick to working remotely. Let’s look at a few ways to maintain…
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What Makes Your News a Good Story?

By Andy Lowe As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. While there isn’t a fixed rule, some fundamental principles can guide your decisions. First, let’s look…
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Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. To see the original post, please see here. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand…
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