Aaron Blank is the senior lead of Landis Communications’ Health Practice. He has more than 15 years of experience in advocacy and crisis/issues management, corporate positioning, and brand marketing. His proven track record extends to many of the West Coast’s institutions and brands including Swedish Health Services, Providence Western Washington, Olympic Medical Center, Stevens Hospital, Fred Hutchinson Cancer Research Center, Pacific Health Summit, Allen Institute for Brain Science, Cardiac Science, Sonosite, Rivkin Center for Ovarian Cancer Research, Ivy Center for Brain Tumor Treatment, Washington State Hospital Association, as well as the Washington Biotechnology and Biomedical Association. Aaron works closely with each account team to identify innovative solutions that demonstrate measurable outcomes. His strategic thinking has led to the success of a wide variety of projects, ranging from game-changing brand campaigns to digital media programs that reach the widest of audiences.