By Makenzi Jordan Rodriguez A great story doesn’t automatically become a news story If a story is interesting enough, reporters will find it…eventually. But every day, journalists are sorting through breaking news, assignment tips, pitches, press releases and their own reporting, and there are plenty of genuinely compelling stories that never reach the right reporter. Timing is everything. A PR…
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By Makenzi Jordan Rodriguez For years, one of the best feelings in public relations has been seeing a client at the top of a Google search. Search their name, organization or area of expertise, and there it is: a recent article, interview or feature we helped secure. But people aren’t just searching. They’re asking. Instead of typing a handful of…
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By Makenzi Jordan Rodriguez When did “thank you” become optional? PR moves at lightning speed. We pitch, follow up, coordinate interviews with press, send media assets, monitor media coverage, and then immediately move to the next thing. Somewhere in that cycle, a simple “thank you” can get overlooked. Journalists don’t owe publicists coverage. That’s part of the game and what…
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By Abbie S. Fink This is a republished blog by Abbie S. Fink, President of HMA Public Relations and PRGN’s MarCom Chair. For the original blog, please click here. For years, organizations have measured success by what people know about them: brand awareness, impressions, media coverage, and website traffic. And although these metrics still matter, they are no longer enough….
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By Robin Carr Some stories are about conservation. Others are about history. Every so often, a story brings together environmental restoration, Indigenous leadership and community renewal that go beyond a single announcement. That was the case when Save the Redwoods League asked Landis Communications Inc. (Landis) to support the launch of the ‘O Rew Redwoods Gateway, a landmark project that…
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By Robin Carr What does it mean to see yourself clearly after a brain injury has changed everything? That question was at the heart of a remarkable event at Centre for Neuro Skills (CNS) in Irving, Texas, on Wednesday, July 15. In partnership with the Dallas Museum of Art (DMA), CNS hosted an art showcase where patients recovering from traumatic…
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By Makenzi Jordan Rodriguez For the past several weeks, much of the world has been talking about the same thing. The 2026 FIFA World Cup gave us major upsets, breakout stars, packed watch parties, memorable brand campaigns and more memes than anyone could reasonably keep track of. It also brought people together at a time when our country could certainly…
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By Polly Ikonen There’s a saying: If you want to go fast, go alone. If you want to go far, go together. Land conservation is definitely a long game, and land, especially here in California, is expensive. So, a successful conservation project usually involves multiple partners. As the media relations team of record for numerous land conservation organizations, Landis has…
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By Sean Dowdall, President, Landis Communications Inc. I’ve spent the past few years watching healthcare communications get more complicated. Between AI adoption, drug pricing pressure, patent cliffs and a news cycle that never slows down, health and pharma clients need partners who understand policy, science and public sentiment all at once, often across multiple countries at the same time. That’s…
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By Makenzi Jordan Rodriguez Every June, organizations change their logos to rainbow colors, publish statements of support and launch Pride campaigns. While those efforts can be meaningful, I’ve learned something after working on LGBTQ+ media relations campaigns over the past several years: I’ve realized that the strongest LGBTQ+ stories don’t happen because it’s Pride Month. Pride simply gives us another…
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