LCI Blog: PR Pros – An Easy Step to Make Your Life Easier

By Darcy Provo, LCI Senior Counselor Most journalists work under tight deadlines, so it follows that they might get more than a little bit frustrated when the website for a company they’re researching points them to [email protected] They don’t have time for that. Buh, bye. They’re gone. The result is a missed opportunity. The solution is simple. Put the name…
Read More

LCI Blog: Meet the Media – Barbara Ballinger, writer and journalist for national publications including: The New York Times, Chicago Tribune, Crain’s Chicago Business and more

What’s your top story for today? I’m working on two articles, which is quite typical for me. One is offering advice to consumers buying a used car for a major national blog, and the other is about the hottest design and architecture trends for homeowners for The National Association of Realtors’ website. I love these types of stories since they connect…
Read More

LCI Blog: Analytics – Find Out What’s Working for Your Business

By The SSC Team, from our Public Relations Global Network affiliate Stevens Strategic Communications in Westlake, Ohio Having an accessible and well-designed website, several social media accounts and a subscription to a good news release distribution service are great ways to ensure maximum exposure for your business. After all, if people don’t know who you are, at least they can see that…
Read More