Messages, positioning, competitive analysis. . .and more. Key to every successful campaign are potent messages which resonate successfully with each constituent audience. At the beginning of our relationship, LCI works individually with clients to research the competitive landscape and compile a strategic competitive analysis with positioning recommendations. From there, LCI - together with the client - tailors an appropriate positioning foundation with corresponding messages. LCI's proprietary messaging and positioning process, Magnetic Messages©, helps clients distill those ideas to the organization's most succinct and effective essence.