We articulate goals and set strategy.
We work together with the client, defining objectives, setting strategy and outlining specific tactics, budget and timeline. We then produce a written marketing communications plan, implement the plan and provide a monthly written report to the client.
Execution of the PR plan is handled by a team whose collective experience supports the client's public relations goal.
LCI's Magnetic Messages© - Messages, positioning, competitive analysis. . .and more
Key to every successful campaign are potent messages which resonate successfully with each constituent audience. At the beginning of our relationship, LCI works individually with clients to research the competitive landscape and compile a strategic competitive analysis with positioning recommendations. From there, LCI - together with the client - tailors an appropriate positioning foundation with corresponding messages. LCI's proprietary messaging and positioning process, Magnetic Messages©, helps clients distill those ideas to the organization's most succinct and effective essence.
Activities and events are measured against the public relations plan. With an eye to supporting stated public
relations and business goals, the components of the marketing communications
plan are prioritized and continually reassessed for their effectiveness.
Together with our clients, we develop results-oriented
metrics and demonstrate PRomised Results© - LCI's own branded ROI (Return On Investment) program. It's important
that we demonstrate success to our clients. It's also important that the identified success is on
target with our clients' business objectives. To that end, we've developed
methods to demonstrate ROI that are individually tailored to each client's
Constant interaction with our
clients is critical
to achieve success. Whether by phone, by e-mail and/or in person,
we stay in touch. We supply our clients with plans, summaries, clipping
reports and video clipping reports to substantiate our work. The point
is to have fun while achieving our predetermined goals together.
Execution of the
PR plan is handled by a team
whose collective experience supports your public relations goals. You will have an account team with one daily point-of-contact, in addition
to others you may designate. This team is hand-selected with our specific
clients in mind; each individual brings relevant experience and tremendous
enthusiasm to the project. And now that we've joined the Public Relations Global Network, LCI's clients have international PR capabilities, with more than 40 PR agency affiliates worldwide.