|
Public Relations is:
- the proven, cost-effective way to
increase awareness that can help cement sales deals
- the discipline that helps position a business’ reputation,
with the aim of influencing both opinion and behavior, as well
as the bottom line
- one aspect of an integrated marketing and sales effort, but
a necessary one
- effective when communication is consistent through developed
key messages and positioning that define your company vis-à-vis
your competition
- can be more cost effective if it is outsourced – companies
get higher level practitioners at a fraction of the price
- requires commitment both in-house and out-of-house for success
and takes 6-12 months to realize definitive results
- a discipline that can be quantified through return-on-investment
metrics in a way that provides tangible proof to the business
- what your competitors have been doing and will continue to
do
- what LCI would like to do for you!
Contact:
David Landis, Landis Communications Inc.
415.561.0888
1388 Sutter St., #920 - San Francisco, CA 94109
david@landispr.com - www.landispr.com
|
