 |
1. |
Build a relationship with a reporter. Don't just talk about your own organization - broaden to include trends, industry changes and more. Position yourself as not just a company mouthpiece but a "go-to" expert for your industry. |
| 2. |
Take charge - you can control everything that comes out of your mouth and influence the story in a positive way. |
| 3. |
Be patient if interrupted, but don’t be shy about finishing your
response. |
| 4. |
Don't say "No comment." You might as well say you're trying to hide something.
|
| 5. |
Don’t be afraid to challenge or correct a reporter. Correct misinformation. |
| 6. |
State your key messages upfront then back them up with proof. |
| 7. |
Personalize
your message – use stories and illustrations to convey a message.. |
| 8. |
When presented with a laundry list of questions, identify the question
to which you are responding. Choose the question you prefer answering that
will allow you to convey a key message. |
| 9. |
Always have a call to action. Mention the website or phone number. |
| 10. |
Instead of using the term “I” or “we” in
response to a question, use the name of the organization. This helps
identify the organization to the audience. |
