LCI's SocialContext© Program -- and the changing media landscape
Generating buzz in the new media landscape is all about communicating with customers where they’re looking for information. Because we’re based in the San Francisco Bay Area, the nexus of new/social media, LCI has great expertise in leveraging new ways to utilize new and social media on behalf of our clients. Social and new media – blogging, social networks and peer-to-peer recommendations in particular – have taken on particular significance for product adoption. LCI's Social Context© program helps clients leverage social and new media on a number of fronts, including:
- Complete blogger outreach programs and on-line events
- Online Facebook fan pages and creative Facebook campaigns
- Creative use of widgets
- Client-branded blogs
- Client- branded YouTube channels
- Podcasts and vlogs
- How to improve online peer-to-peer recommendations
- How to use social media during a crisis
- Bloggers that use a supplied emblem or badge
- Client-branded communities hosted on Facebook
- Comprehensive Twitter programs, including client tweets that keep the community up to date and drive sales
- Client communities hosted on the client site that are integrated with major social networks…gathering the faithful and intriguing newcomers alike
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