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- Strategize: listen, evaluate, develop relevant content
- Research: find influencers, identify evangelists and detractors
- Engage a community and facilitate the conversation; encourage brand ambassadors
- Don’t replace other tactics; amplify your current messages
- Stay consistent with your message
- Facebook: leverage your tribe; help evangelists socialize with their followers
- Twitter: it’s not about demographics, it’s about a segment of population
- Blogs: YOU must be the most prolific contributor to your blog
- Press releases: ALWAYS optimized for social media
- Best practice: connect multiple social media platforms and a hub from the brand website
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