Blogs-or web logs-are now a permanent part of the new media landscape. They're a way for everyone to communicate directly to a relevant audience. But how can businesses and PR professionals work most effectively
with blogs and bloggers? Here are some do's and don'ts:
Do's
- Compliment bloggers repeatedly; send your thoughts; show the blogger you have a relevant opinion to post. Be genuine.
- Give the relationship time to develop.
- Pitching a blogger should be a continuation of a conversation you have already started with the person. The pitch should be a different take on an issue or product.
- Write a short, smart, striking email.
- Explain how the idea or person ties into current headlines.
- Every business should consider starting its own blog, monitoring blogs and, if appropriate, having its CEO write a daily bog.
Don'ts
- Don’t be cute.
- Don’t use corporate speak. Be down to earth.
- Efforts may backfire – blogger may openly ridicule a pitch and compromise the company’s or person’s reputation.
- Never, ever send a blogger a press release or canned pitch.
- Don’t lie.
For more information about blogs in general, contact David Landis
at david@landispr.com
or 415.561.0888.
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