Old Navy engaged LCI to launch, promote and position the brand nationally as well as market-by-market, in relation to its corporate sisters, Gap and Banana Republic.

Strategy:

LCI developed public relations programs surrounding store openings nationwide, seasonal promotions and new product launches, planning individual store launch events, creating company messaging and performing media and community relations outreach. By collaborating with various local, regional and national news outlets, LCI helped Old Navy maximize publicity, exciting local shoppers and fostering important media relationships.

Results:

Significant media placement was achieved both nationally and locally including The New York Times, LA Times, San Francisco Chronicle, Business Week, Newsweek, Cosmopolitan, Good Morning America and Oprah. Using ad equivalency analyses, LCI also demonstrated substantial return on investment for Old Navy, with a 10-1 return on investment for one month alone.