She loves me…She loves me not…

Celine here, LCI’s newest intern.

Valentine’s Day is just around the corner and I am very excited.  It looks like after a seven-year split, Barbie and Ken are getting back together (and as for great PR, this is near the top)! I remember leafing through the San Jose Mercury News on Valentine’s Day in 2004 and coming across the headline: “SCANDAL IN PLASTIC LAND: BARBIE DUMPS KEN FOR YOUNG DOLL”.  My OTP (one true pairing) had split up and to make things worse, Barbie ran into the arms of young, green-eyed Australian surfer, Blaine!  Poor Ken.

However, becken-barbie_223ause of a recent social media campaign by Mattel, it looks like things are going to turn around for Ken.  He is pulling out all the stops to win Barbie’s heart back: using bill-boards in Los Angeles and New York as well as social media (check out his frequent Facebook and Twitter updates) to beg for a second chance.  He’s even got cupcake and candy stores backing him up by selling “You’re the only doll for me” goodies because, after all, the best way to a woman’s heart is through her stomach, right?

Looks like Barbie has a big decision to make, but you can help her out by letting her know — and me — what you think. Vote online at: www.barbieandken.com! And please let me know as well, I am very interested in what you have to say about this topic! E-mail me at celine@landispr.com.

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3 thoughts on “She loves me…She loves me not…

  1. I’m gunning for a reunion!!! Ken’s kind of a dork and in need of a plastic hair makeover, but he and the B-woman belong together.

  2. Celine – glad to see Ken & Barbie back together again (everything old is new again!). . .and what a great PR/social media campaign. Welcome to LCI! Cheers, David

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