By Erin Hunt Moore, Senior Counselor at Landis Communications, Inc
As I type this, Facebook is officially shifting all business pages to the Timeline format. Think of it as a spring social media renewal. Or not, depending how you feel about it. Reviews are mixed. Although March 30 was the final date for the switch, some 8 million companies have already adopted the new look, including our team here at Landis Communications, Inc. And we like it! Of course, as PR pros, we are generally early adopters of new communications trends and tools. Many of us began the shift to Timeline in our personal pages out of the gate – enabling us to familiarize ourselves with the features and offerings that would be useful to our clients.
So what is the consensus to date? From a communications standpoint, we’re excited. So much of what we do as communicators revolves around sharing the stories and experiences of our clients, and describing what sets them apart in a crowded marketplace. In this digital age, visuals are a powerful- and necessary- medium to use in conveying those stories in an impactful way. With Timeline, companies can communicate a breadth of information – from history and background to core values and key milestones – in one compelling snapshot based on an easy-to-use template format. The features of Timeline also enable companies to engage with new and existing customers, constituents and fans in more effective and targeted ways.
The jury may still be out on the new format as users experiment with what works best for their business. As you or your clients test it out, here is LCI’s Facebook page in full Timeline swing. Perhaps our page will offer inspiration and best practices on how Facebook Timeline can amplify your message.
How are you or your clients adapting to the Timeline shift? Email me at firstname.lastname@example.org and don’t forget to comment below.
Landis Communications, Inc.