With over 32 years in public relations, Heidi Groshelle has offered strategic guidance and hands-on know to designing powerful communications strategies for technology startups and public companies in the U.S. and Europe.

Heidi has a particular affinity for emerging, innovative, and disruptive technologies. She is an expert at launching and driving wide awareness of b-c technologies and first-of-a-kind product offerings. To her credit are the launch of the Firefly Mobile Phone - the first phone designed for children; the introduction of the first plasma flat-screen televisions in the U.S.; the international rollout of the Nio personal security device; the promotion of a consumer-facing SaaS video chat product and the launches of iOS games, virtual worlds, mobile devices, and enterprise software.

Heidi has decades-long relationships with top tier analysts and reporters. She has positioned clients for success and generated coverage in main-stream-media outlets including ABC-TV, BusinessWeek, Engadget, Forbes, Los Angeles Times, Mashable, Newsweek, New York Times, Patch.com, Time Magazine, and The Wall Street Journal. Heidi also has deep relationships with analysts at all of the top research organizations such as Forrester Research, Gartner, IDC and NPD Research.

Since 1995, Heidi has focused her career within the consumer electronics and high technology markets. She began her career publicizing arts and entertainment professionals in Los Angeles at California Institute of the Arts. Heidi moved into film and video promotion and production as an integral part of the marketing team for One Pass Film & Video, a leading San Francisco production company. Later Heidi co-founded and was executive VP of a San Francisco-based television commercial production company, G9 Productions, the producers of Emmy Award winning commercials, trailers, and product roll-outs. Heidi has a Bachelors Degree from University of California, Santa Barbara. Heidi has won a Bronze Bull Dog award, a PRSA Bronze Anvil award and numerous other awards for her work.