As Account Supervisor at LCI, Alicia is passionate about connecting consumers to brands and inspiring teams to deliver exceptional results for her clients. Alicia has developed and executed strategic communications campaigns for clients across a range of industries, including retail, hospitality, real estate, consumer brands, food, nonprofit organizations, environmental groups and arts organizations. Over the past five years, she has worked with clients such as: NBC Universal, Whole Foods Market, Hilton Hotels, Parc 55 Hotel San Francisco, California State Parks Foundation, Asian Art Museum, American Craft Council, Save-the-Redwoods League, DeVry University, Walnut Marketing Board, C&H Sugar, Haight-Ashbury Free Clinics and Catholic Charities CYO.

LCI clients value Alicia’s strategic thinking and ability to deliver public relations campaigns that tangibly support business objectives. A media relations specialist, Alicia has a gift for building productive relationships with media on behalf of her clients. Her media placements include: USA Today, Associated Press, Reuters, New York Times, BusinessWeek.com, Los Angeles Times, San Francisco Chronicle, CNN, Sacramento Bee and all Bay Area TV and radio, among others.

Alicia is a talented writer with a passion for crafting compelling copy. She began her career as writer and editor for Arieff Communications, a San Francisco-based lifestyle and consumer public relations firm. In addition, she worked with Torme Lauricella Public Relations, a San Francisco-based agency specializing in consumer, food and nonprofit publicity.

Alicia graduated from UC Berkeley with a Bachelor of Arts Degree in English Literature and a minor in Business Administration. Her studies abroad at the University of Cordoba, Spain helped nurture her love for language and culture.

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November, 2007